Digital Marketing Co-Ordinator

Digital Marketing & Design Coordinator

A well-established Inbound Tour operator is looking for a Digital Marketing & Design Coordinator to support and assist the Product and Marketing Director and to help manage all Digital Marketing and communication concerns. Our client is solely a B2B – someone with this understanding is important.

Please note this is a mid-level position.

Required Skills:

• Adobe Illustrator
• Advertising
• Copy Editing
• Copywriting
• Design
• Marketing
• Photoshop
• Social Media Marketing
• Mailchimp

Duties & Responsibilities

RESPONSIBILITIES:

1. Content creation & copy editing:

• Writing, reviewing, editing, and updating all marketing content
• Design of promotional materials
• Bring creativity and inspiration to propose future content

2. Digital:

• Prepare well-structured drafts using digital publishing platforms
• Schedule content in line with global engagement strategies
• Conduct keyword research and use SEO guidelines to optimize content
• Using social media to engage consumers, respond to questions or complaints, and promote company initiatives
• Monitoring social media and company website metrics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g., conversion and bounce rates)
• Develop creative and engaging social media content
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels
• Oversee, plan, schedule, and deliver content across different platforms
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch, and manage campaigns that promote our organization and brand
• Form key relationships with identified influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
• Research and evaluate the latest trends and techniques

3. Design:

• Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements, and press releases using InDesign or suitable alternative)
• Liaise with external design and print houses where necessary to ensure production deadlines are met
• Liaising with all departments to execute their design needs

4. Communication & Administrative Support:

• Coordination and management of all Printed Collateral
• Quotes from relevant companies and orders
• Coordination and supervision of team photo and video shoots (e.g., during educationals and special events)
• Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates
• Assist with any other needs or requests that may arise

Desired Experience & Qualification

Main Requirements:

• Relevant qualification in Marketing/Advertising, or equivalent
• Preferably 3-4 years previous experience in a similar role
• Proficient in InDesign, Photoshop, and Illustrator
• Active on social media
• Knowledge of CMS
• Excellent copywriting and copy-editing skills
• Highly organized
• Strong attention to detail
• Knowledge of web analytics
• Must be proficient with the English language
• Excellent interpersonal & communication skills
• Ability to maintain a professional working relationship with all departments
• Flexibility and Accountability

Package & Remuneration

Market Related

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