Marketing Manager

Duties

Brand Management

• Develop, maintain and strengthen the brand identity.
• Understand what makes the property different and communicate this effectively to the target market.
• Ensure that all marketing and promotional material reflects the brand, standards and values.
• Identify opportunities to increase brand awareness and attract new customers.
• Ensure consistency across all marketing platforms and customer touchpoints.

Marketing & Social Media

• Develop and implement a marketing strategy.
• Manage social media platforms and online presence.
• Create engaging content for Facebook, Instagram, TikTok and other relevant platforms.
• Plan and manage a regular content calendar.
• Promote restaurants, functions, weddings, accommodation, events, special occasions, deli, and clothing shop.
• Identify current marketing trends and opportunities relevant to the hospitality industry.
• Monitor social media engagement and marketing performance.
• Develop creative campaigns and promotions to increase bookings and sales.

Content Creation & Photography

• Take high-quality photographs and videos of the property, its facilities, food, events, weddings, staff and guest experiences.
• Create original content rather than relying solely on external photographers or agencies.
• Capture content during functions, special events and important moments.
• Edit photographs and videos where required.
• Maintain an organised library of current, high-quality marketing content.
• Have an eye for detail, presentation, lighting and what photographs well.

Hospitality & Events

• Attend and assist at functions, weddings, events and promotional activities where required.
• Be actively involved in capturing and promoting live events.
• Work closely with the restaurant, events, wedding and management teams.
• Understand the hospitality environment and the importance of guest experience.
• Be willing to work outside of normal office hours, including evenings, weekends and public holidays when required.

Marketing Opportunities

• Identify opportunities for partnerships, collaborations and local promotions.
• Build relationships with relevant suppliers, influencers, businesses, tourism organisations and other industry partners.
• Identify opportunities to promote to new markets.
• Assist with promotional material, campaigns, events and marketing initiatives.
• Keep up to date with hospitality, tourism and marketing trends.

Requirements

• Relevant qualification in Marketing, Communications, Brand Management or a related field
• Proven experience in a Marketing / Brand Management position.
• Previous experience in the Hospitality is essential.
• Strong knowledge of social media platforms and digital marketing.
• Experience in content creation, photography and video.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to work independently and take initiative.
• Strong organisational and time-management skills.
• Ability to work under pressure and meet deadlines.
• Own reliable transport will be advantageous.
• A valid driver's licence will be advantageous.

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