Marketing Manager - Generics

Reference: JHB000936-VM-1

Well known pharmaceutical company requires a Marketing Manager with a relevant Degree and 5+ years experience. New product launch experience is essential.

Duties & Responsibilities

A Marketing Manager of Generics (Scheduled and OTC) at the company, with Brand Managers reporting to them, holds a crucial position that combines strategic planning, market analysis, brand development, and team leadership.

Strategic Planning and Market Analysis:

• Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products.
• Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
• Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
• Forecast market trends and develop strategies to capitalize on market opportunities.

Brand Development and Management:

• Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals.
• Collaborate with Brand Managers to develop and implement effective branding and positioning strategies.
• Ensure consistent brand messaging across all marketing channels and materials.
• Monitor and analyse brand performance, adjusting strategies as needed.

Leadership and Team Management:

• Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives.
• Set clear team goals and performance metrics; evaluate team performance and provide feedback.
• Foster a collaborative team environment that encourages innovative thinking and risk-taking.
• Develop and manage the professional growth and training of team members.

Product Marketing and Promotion:

• Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies, and Consumers (including both digital and traditional media strategies where applicable).
• Collaborate with sales/Rx teams to align marketing strategies with sales objectives.
• Oversee the production of promotional materials and marketing collateral.
• Ensure compliance with industry regulations and standards in all marketing activities.

Stakeholder Collaboration:

• Work closely with cross-functional teams, including R&D, sales/Rx, regulatory affairs, and external partners, to ensure cohesive brand strategies.
• Liaise with key industry players, healthcare professionals, and patient groups to build brand awareness and credibility.
• Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact.
• Monitor spending and adjust budgets as necessary to optimize marketing ROI.

Reporting and Analytics:

• Regularly report on marketing campaign results and market research findings to head of marketing.
• Utilize analytics tools to track campaign performance and adjust strategies accordingly.

Innovation and Continuous Improvement:

• Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market.
• Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness.

Regulatory Compliance and Ethical Marketing:

• Ensure that all marketing activities follow regulatory bodies and ethical standards.
• Stay updated with changes in regulations and guidelines affecting the marketing of pharmaceutical products.

Minimum Requirements

• A degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous.
• More than 5 years experience in marketing of scheduled and OTC generics within the pharmaceutical industry, with a focus on new product launches.
• Management experience is critical (managing a team of direct reports).
• Strong analytical skills and the ability to interpret complex market data.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to develop and maintain professional relationships.
• Ability to build and maintain relationships with external stakeholders and internal cross-functional team members.
• Ability to adapt in a fast-paced, changing growth environment and to work independently.

Package & Remuneration

Monthly plus Basic salary, medical aid, provident fund.

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