Marketing Manager (SSMM)

Job Responsibilities

• Responsible for managing the company's marketing initiatives.
• Use market research and analysis to direct marketing strategy and planning.
• Oversee the production of all promotional materials and marketing campaigns.
• Report marketing and sales results to the Executive team.

Product and Sales

• Identify target markets and assist in developing strategies aligned with the sales strategy.
• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Enhance industry knowledge by utilizing collateral from Subject Matter Experts (SMEs) to create impactful content that communicates the brand effectively.
• Deliver successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
• Develop and continually improve various marketing materials and products to assist with the sales process, e.g., presentations, pamphlets, proposals, videos, and other marketing materials.
• Provide marketing reports on sales data, market trends, forecasts, account analyses, and new product information.

Marketing & Brand Management

• Develop marketing and advertising strategies and plans, including recommendations, reports, and presentations to stakeholders.
• Manage brand consistency across all touchpoints, including logos, colors, images, videos, and documentation.
• Promote the business brand internally and externally through effective communication and newsletters.
• Regularly vet third-party providers against performance and manage an effective preferred suppliers list.
• Build, execute, and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Develop LinkedIn posts with strategic writing techniques and targeted frameworks to attract the ideal audience.
• Manage and oversee the website, including content, images, updates, newsfeeds, and SEO to ensure alignment with the business strategy.
• Lead marketing initiatives with internal and external resource teams, e.g., graphic designers and web developers.
• Collaborate with global office personnel on branding and customer-related interfaces.
• Measure and report on performance measures and indicate return on marketing investment.
• Manage industry-specific events, coordinating marketing opportunities and preparing presentations and marketing collateral.
• Manage the marketing budget, including securing third-party funding collaborations.
• Initiate vendor-specific targeting projects in collaboration with SMEs.
• Assist team members with day-to-day marketing tasks as requested.

Communication and Relationships

• Build strategic relationships with key industry players, agencies, and vendors.
• Act as a knowledgeable ambassador for the brand during client and supplier engagements.
• Collaborate regularly with managerial staff and other relevant colleagues.

General

• Work both individually and as part of a team where appropriate.
• Fulfill any training and/or examination requirements as per the Company’s skills and certification matrix.
• Be willing to assist with tasks as required to achieve deliverables.
• Regularly familiarize yourself with the Company’s portfolio of products, services, customers, suppliers, and internal procedures.

Desired Experience & Qualification

Necessary Experience and/or Qualification

• Bachelor’s degree / Diploma in Marketing.
• 5-8 years of experience in a similar role.
• Proficiency in MS Office, emails, social media, and presentations.
• Knowledge and experience in design software preferred.
• Knowledge and experience within a Technology, ICT, or Telecoms environment preferred.
• Experience in an international environment preferred.
• Knowledgeable in a wide range of marketing techniques and concepts.
• Creative and innovative.
• Strong verbal and written communication and presentation skills.
• Confident and outgoing personality.
• Excellent attention to detail.
• Well organized, self-motivated, and able to multi-task.
• Ability to work effectively under pressure.
• Proficient and comfortable with new technology.
• Demonstrates the ability to work both independently and as a valued team member.

Interested?

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria for any other vacancies.

• HR Services, Recruitment & Selection

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