Digital Marketing Manager

Job title: Digital Marketing Manager

Location: Polokwane

Salary: Market-related

Job Duties:

• Lead and execute the digital marketing strategy;
• Increase brand awareness, drive customer acquisition, and improve online engagement across all digital channels;
• Develop, implement, and manage comprehensive digital marketing strategies;
• Oversee campaigns across SEO, SEM, social media, email marketing, and paid advertising;
• Analyse performance metrics and optimize campaigns to maximize ROI;
• Manage and grow the company’s online presence and brand visibility;
• Lead content strategy in collaboration with internal teams and external partners;
• Manage digital marketing budgets and ensure cost-effective spending;
• Stay up to date with industry trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field;
• Proven experience as a Digital Marketing Manager or similar role;
• Strong knowledge of SEO, PPC, Google Analytics, and social media platforms;
• Experience with marketing automation and CRM tools;
• Excellent analytical, communication, and project management skills;
• Ability to manage multiple campaigns and meet deadlines.

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