AI & Go-To-Market Manager
Hire Resolve • Cape Town, Western Cape, ZA
30+ days ago
Job description
An agile sales team based in Cape Town, one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.
Responsibilities
- Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
- Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
- Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
- Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
- Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
- Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
- Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.
Minimum Requirements
- Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.
- Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.
- AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.
- Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.
- Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.
- Communication: Exceptional written communication and storytelling skills in English.
Desirable Skills
- MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.
- CMS: Experience managing and optimizing B2B websites via WordPress.
- Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.
- Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.
Benefits
- Competitive salary based on experience (salary can potentially be more based on experience/skills).
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