Head of Digital - Illovo, Johannesburg - R60 000 - R65 000

Head of Digital - Illovo, Johannesburg - R60 000 - R65 000

An opportunity to lead an agency's digital department, overseeing a team of approximately 12 specialists and driving the strategic direction, performance, and growth of all digital clients.

About Our Client

Our client is a media agency that manages a portfolio of digital clients. The company operates a digital department consisting of a team of specialists across social media, paid media, content, creative, community management, and reporting functions.

The Role: Head of Digital
The role exists to ensure that client campaigns deliver measurable business outcomes and maintain platform performance while taking accountability for the strategic direction, quality, profitability, and growth of all digital clients. The main focus areas involve serving as both a strategic leader and a hands-on digital expert to continuously elevate the agency's digital offering.

Key Responsibilities

• Lead the digital and paid media strategy across the agency's client portfolio to ensure campaigns align with business objectives and deliver measurable ROI.

• Maintain hands-on expertise in setting up, managing, optimising, and reporting on advertising campaigns across major digital platforms.

• Oversee platform administration, account structures, tracking implementation, and technical digital requirements across client accounts.

• Manage digital platform billing processes, account reconciliations, project profitability, and departmental resource allocation.

• Prepare digital marketing quotations, proposals, scopes of work, and compelling presentations for both new and existing clients.

• Drive business development initiatives, participate in new business meetings, and lead client pitch presentations to support revenue targets.

About You

• 7-10 years' experience in digital marketing.

• 3-5 years' experience in a senior leadership or management role.

• Proven experience managing large client portfolios and multidisciplinary teams.

• Demonstrated experience developing digital strategies and overseeing integrated digital campaigns across multiple industries and platforms.

• Advanced knowledge and hands-on experience managing advertising campaigns within Meta Ads Manager, Google Ads, and Google Analytics.

• Working knowledge of LinkedIn Campaign Manager, TikTok Ads Manager, X Ads, and other emerging advertising platforms.

• Strong analytical, reporting, proposal writing, quotation development, and presentation skills.

• Competency in strategic thinking, commercial acumen, problem-solving, decision-making, and stakeholder relationship management.

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field (preferred).

• Agency experience (highly advantageous).