Account Manager

Account Manager - Advertising (Marketplace Sponsored Product Ads) - Cape Town

Responsibilities:

• Driving the adoption and usage of a leading e-commerce marketplace’s self-service advertising platform for Sponsored Advertising by marketplace sellers.
• Analyse sales metrics and advertising data to identify trends, opportunities, and areas for improvement.
• Provide sellers with clear, data-driven insights and recommendations to optimise advertising performance.
• Build media plans for top-tier spending sellers and identify opportunities to upsell additional advertising solutions and services.
• Coordinate the collection of creative assets required for campaign development and execution.
• Manage the integration of all booked advertising campaigns into the marketing calendar, ensuring effective communication and on-time delivery.
• Oversee billing and payment processes to ensure accuracy and timely reconciliation.
• Monitor campaign performance through tracking and reporting, share results with clients, and maintain comprehensive campaign records.
• Consistently achieve and exceed advertising revenue and sales targets.
• Assist in the development of promotional materials and content to drive adoption of the advertising platform.
• Partner with Marketplace Account Managers to increase platform utilisation among key accounts and resolve advertiser challenges.
• Implement strategies to acquire and onboard new marketplace sellers.
• Gather seller feedback on the advertising platform and provide actionable insights to support ongoing enhancements.
• Collaborate with CRM and marketing teams to develop case studies, success stories, and retention initiatives.
• Contribute to the development and delivery of educational webinars focused on advertising performance, insights, and best practices.
• Escalate operational and technical platform issues to relevant teams to ensure timely resolution.

Requirements:

• Bachelor's Degree or Advanced Diploma
• If the degree/diploma qualification requirement isn’t met, at least 5 years of account management experience/exposure (through projects or responsibilities) will be required
• 3 years of experience in B2B software or advertising sales (account management)
• Digital Marketing, Advertising and Sales experience (must have)
• E-Commerce experience is advantageous but not required
• Demonstrated ability to consistently achieve sales targets
• Strong track record of internal and external relationship management