Social Media Specialist

Responsibilities

Social media and content

• Manage social channels across client accounts: content calendars, scheduling and publishing and reporting.
• Write engaging, on-brand copy for posts, captions, stories and short-form content across all major platforms.
• Brief and coordinate content with creative and production teams.
• Identify and act on trending moments and tactical opportunities.

Community management

• Monitor, moderate and respond to comments, messages and mentions across client channels.
• Build genuine audience engagement and manage online reputation in line with client protocols.
• Track community sentiment and surface insights for clients and the team.

Strategy and client liaison

• Contribute to social content and channel strategies, measurement plans and campaign proposals.
• Produce reports, analytics summaries and campaign recaps.
• Attend client meetings and present social insights and recommendations with confidence.
• Monitor competitor and category activity to inform recommendations.

Influencer and creative collaboration

• Work with the creative team to brief and direct social-first content.
• Support influencer and content creator briefing, coordination and content review.
• Collaborate across paid media, strategy and client service to deliver integrated campaigns.

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