Regional Sales Director

• Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Regional Sales Director to join the Sales Execution team at CCBSA. The role will report to the Sales Director.

Key Duties & Responsibilities
Key Outcomes

Strategic Channel Development & Revenue Growth

• Develop and execute regional commercial and channel strategies aligned to business growth objectives, market expansion, and sustainable profitability. Lead Annual Business Planning (ABP) and drive implementation of OBPPC (Occasion, Brand, Pack, Price, Channel, Execution) strategies across all channels to maximise market share and commercial performance.

Commercial & Financial Leadership

• Own regional commercial performance, profitability, and revenue growth across all channels. Drive trade investment optimisation, pricing effectiveness, and commercial decision-making to maximise sustainable growth and return on investment.

Route-to-Market & Execution Governance

• Provide strategic leadership and governance to ensure effective execution of Route-to-Market (RTM) standards, RED execution, availability, and Picture of Success compliance across all channels and customer groups.

Strategic Customer & Stakeholder Leadership

• Lead strategic customer relationships, commercial negotiations, and stakeholder partnerships to strengthen customer collaboration, improve service delivery, and unlock long-term growth opportunities. Influence enterprise-wide priorities through collaboration with Supply Chain, Finance, Trade Marketing, Revenue Growth Management, and Key Accounts.

Market Insights & Competitive Advantage

• Leverage market intelligence, customer insights, and competitive analysis to identify growth opportunities, optimise channel performance, and strengthen the company’s competitive position within the market.

Leadership & Organisational Capability Development

• Lead and develop Sales Channel Leads and commercial teams to build a high-performance sales organisation. Drive succession planning, leadership capability, employee engagement, and a culture of accountability and continuous improvement.

Governance, Risk & Business Continuity

• Ensure compliance with governance frameworks, SHEQ standards, pricing architecture, and operational controls to minimise business risk, safeguard company assets, and protect the organisation’s licence to trade.

Business Transformation & Continuous Improvement

• Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer experience, execution excellence, and long-term business sustainability.

Functional Capabilities

• Regional Commercial Leadership
• Strategic Channel & Revenue Growth Management
• Route-to-Market (RTM) Strategy
• Commercial Negotiation & Customer Leadership
• Cross-Functional Business Leadership
• Organisational Capability Development
• Financial & Trade Investment Management
• Market Expansion & Competitive Strategy
• Governance, Risk & Compliance Leadership
• Business Transformation & Continuous Improvement

KBI

• Net Sales Revenue (NSR)Regional Profitability & Margin Growth
• Market Share Growth
• Trade Investment ROI
• Revenue Growth by Channel
• RED Execution Compliance
• Numeric Distribution
• Forecast Accuracy
• Customer Satisfaction & Net Promoter Score (NPS)Employee Engagement & Team Capability
• Strategic Customer Growth
• Governance & Compliance Metrics

Skills, Experience & Education
Education

• Bachelor’s Degree in Sales, Marketing, Business Management, Commerce, Economics, or related field (Essential)
• Postgraduate qualification (MBA or equivalent) advantageous

Experience

• 10–15 years FMCG commercial experience
• Minimum 5–7 years in senior sales, channel, or commercial leadership roles
• Proven experience leading multi-channel commercial operations
• Strong experience in strategic customer management, commercial negotiations, and revenue growth leadership
• Demonstrated experience leading cross-functional teams and business transformation initiatives

Skills

• Strategic commercial and financial acumen
• Executive leadership and people management capability
• Strategic negotiation and stakeholder management expertise
• Strong business planning and execution capability
• Excellent analytical and data interpretation skills
• Strong understanding of FMCG sales principles and RTM strategies
• Organisational change and transformation leadership capability
• Strong decision-making and problem-solving capability
• Excellent communication, influencing, and presentation skills
• Ability to drive performance, accountability, and continuous improvement

Deadline:26th June,2026