CRM Specialist

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Meet Domaine, the world’s largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re‑write the rules for a new generation of commerce.

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands‑on execution to optimise customer engagement and revenue growth throughout the entire customer journey.

Responsibilities

• Co‑manage clients alongside CRM Team Strategists, managing and setting the pace for all day‑to‑day operations of lifecycle marketing.
• Produce email briefs, copywrite, and provide design instruction for emails, SMS, MMS, Push notifications, and In‑App Messaging.
• Coordinate campaign project management and production timelines between clients, designers, coders, and strategists to ensure asset completion to proper specifications.
• Execute email sends, including building advanced segments, QA, scheduling and deploying email and SMS sends in conjunction with the content calendar.
• Set up flow logic, testing and timing optimisation, ensuring communications run properly.
• Client communication and coordination; create, schedule, and conduct meetings as required.
• Create monthly reporting, support the client team Strategist, analyse campaign and creative performance and communicate insights internally and to client teams.
• Stay up‑to‑date on lifecycle best practices, industry happenings and international compliance; ensure ongoing platform enablement of new ESP features and functionality.
• Participate in campaigns and initiatives for new client acquisition, including list growth strategies, sign‑up form creation and other omni‑channel tactics to support email and SMS sign‑ups.
• Other duties, responsibilities, and qualifications may be required and / or assigned as necessary.

Qualifications

Perks & Benefits

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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