Senior Digital Marketing & Social Media Manager

We are seeking a hands‑on Senior Digital Marketing & Social Media Manager to own and drive end‑to‑end digital growth across paid media, social media, and e‑commerce channels.

You will be responsible for building and executing digital campaigns across multiple platforms while actively managing content, paid media, and online sales performance.

Key Responsibilities

Paid Media & Performance Marketing

• Manage and optimise paid campaigns across Meta, Google Ads, and marketplace platforms
• Own budget allocation and drive ROI‑based decisions
• Continuously test, optimise, and scale high‑performing campaigns
• Evaluate external agencies and take channels in‑house where required

Social Media & Content Execution

• Manage end‑to‑end social media strategy (Facebook, Instagram, TikTok, YouTube)
• Create and publish engaging short‑form video content (Reels, TikTok, Shorts)
• Write captions, ad copy, and campaign messaging
• Manage community engagement across platforms

E‑commerce & Marketplace Growth

• Manage product listings across e‑commerce platforms (e.g. Shopify, Takealot, Amazon)
• Support product launches with campaigns and content
• Optimise listings for conversion and sales performance

Influencer Marketing

• Identify and manage influencer partnerships
• Negotiate deliverables and track campaign performance
• Measure ROI on influencer activity

AI‑Driven Marketing Operations

• Use AI tools daily to support campaign execution, analysis, and content creation
• Review and action AI‑generated marketing insights
• Contribute performance data back into optimisation systems

Reporting & Performance Measurement

• Own monthly reporting on marketing performance and revenue contribution
• Analyse campaign effectiveness based on internal sales data (not platform‑only reporting)
• Track ROI, conversion rates, and overall marketing efficiency

Requirements

• 4+ years in digital marketing
• Minimum 2+ years hands‑on paid media ownership (Meta Ads essential)
• Strong experience in social media content creation and management
• E‑commerce or marketplace marketing experience required
• Experience working with ROI‑driven performance marketing

#J-18808-Ljbffr