Marketing Head

A well known manufacturing concern is seeking a seasoned marketing leader ready to drive transformational change. This pivotal role requires someone who excels in traditional brand marketing while championing digital innovation.

Requirements:
Education

• Bachelor's degree in Marketing, Business Administration, or related field (MBA or post-graduate in Digital Marketing preferred)

Experience

• 10 - 12 years marketing experience with 6 - 8 hears in Senior Marketing Management
• Strong foundation in traditional brand and trade marketing
• Minimum 5 years leading digital marketing initiatives or transformers programs
• Proven track record managing marketing transitions and driving digital ROI

Technical Skills

• Digital platforms: Google Ads, Meta Business Suite, LinkedIn, TikTok
• Analytics: Google Analytics 4, Adobe Analytics, market research methodologies
• Automation; HubSpot, Salesforce Marketing Cloud, or similar
• Traditional: ATL/BTL campaign management, trade marketing, brand development

Ideal:

• FMCG or similar industry experience with digital transformation background preferred

Responsible for:
Digital Transformation Leadership

• Lead the phased transition from traditional to digital-first marketing with a clear transformation roadmap
• Implement marketing automation, CRM systems, and data-driven decision making
• Build digital capabilities within the team through training, hiring and partnerships
• Leverage data analytics, AI, and marketing technology to optimize performance

Integrated Marketing Excellence

• Develop comprehensive brand strategies across BOTH digital (SEO/SEM, social, email, programmatic) AND traditional channels (ATL, BTL, trade marketing, events)
• Manage total marketing budget with optimal allocation between digital and traditional based on ROI
• Create omnichannel customer experiences integrating online and offline touchpoints
• Oversee product launches, packaging, pricing, and promotional campaigns across all channels

Traditional Marketing Foundations

• Maintain brand consistency and equity across all platforms - digital, print, in-store, and experiential
• Strengthen relationships with trade partners, retailers, and distributors
• Continue excellence in brand building, market research, and consumer insights
• Ensure smooth business continuity during the digital transformation