Junior Brand Manager

ROLE OVERVIEW:

• The Junior Brand Manager drives the growth and success of a key FMCG brand by increasing brand equity, market share, revenue, and profitability. The role leads brand strategy, marketing campaigns, product launches, and innovation initiatives, while using market insights and cross-functional collaboration to deliver strong commercial results.

Minimum requirements:

• Degree or Diploma in Marketing, Business, Communications, Digital Marketing, or Advertising. Postgraduate Marketing qualification (advantageous).
• Minimum 3 years' experience in Brand Management within an FMCG environment.
• Food manufacturing experience with trade and sales exposure is essential.

Personality Traits:

• Results-driven.
• Creative and innovative.
• Proactive and self-motivated.
• Strong problem-solving skills.
• Positive, action-oriented attitude.
• High attention to detail.

Duties and responsibilities:

• Managing and executing brand strategies to achieve business objectives, including brand equity, revenue growth, and market share.
• Leading the execution of marketing campaigns, product launches, key projects, and brand initiatives.
• Collaborating with cross-functional teams to ensure project objectives are achieved on time and within budget.
• Managing innovation timelines, milestones, and deliverables to ensure successful outcomes.
• Leading the development and execution of shopper marketing activities to drive category growth, improve in-store visibility, optimise share of shelf, and support the successful launch of new products.
• Identifying opportunities and risks, developing business cases for new projects, and implementing action plans and tactics where required.
• Engaging and collaborating with cross-functional internal stakeholders to ensure alignment and effective execution.
• Building and maintaining relationships with external partners, agencies, and suppliers to support successful project delivery and collaboration.