Senior Conceptual Copywriter

Overview

As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self‑starter.

You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player.

Must be able to work on one sizable project at a time with assistance, or multiple small jobs.

Responsibilities

• Be part of the briefing process and interrogate the brief to get answers you need
• Manage the creative process on your projects (no need to be chased)
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
• Be a champion for innovative media solutions on every brief
• Understand campaign roll out
• Participate in pitches for new business
• Define the tone of your campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into other members of the team
• Consistently produce creative elements against a deliverables list
• Make sure to volunteer for brainstorms
• Compile presentations for clients, and learn to present
• Attend client briefings & if required, present to clients
• Attend recordings & shoots
• Stay on trend by sourcing inspirational material and references for the studio

Qualifications

• Must have a minimum of 5-6 years’ experience.
• Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
• Present at least 2 unexpected ideas to your CD monthly

Business KPIs

• Must be able to work on one sizable and two small size project at any one time with oversight.
• Have the ability to attend every review on a project with 3 new ideas

The Person

• Must demonstrate strong conceptual ability (show at least 2 projects)
• Provide proof of digital thinking (show at least 1 projects)
• Be agile
• Great time management
• Ability to work under pressure & meet tight deadlines
• Adept problem solving skills
• Strong communication skills and clear articulation of ideas

Working Knowledge of These Tools

• Microsoft Word
• KeyNote/ PowerPoint

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.

#J-18808-Ljbffr