Regional Sales Manager (FMCG)

Purpose of the Job

To drive profitable sales growth within the Gauteng region by developing strategic customer partnerships, identifying new business opportunities, and executing commercial strategies that support the Company's business objectives.

Qualifications

• Bachelors degree in commerce, Marketing, Business Management or a related field.
• A postgraduate qualification will be advantageous.
• Valid driver's licence.

Experience

• Minimum of 10 years' commercial sales experience within the FMCG, Consumer Goods or Food Manufacturing industry.
• Minimum of 5 years' experience leading and developing a team of Sales Representatives or a regional sales team.
• Proven track record in business development, sales growth and key account management.
• Experience managing strategic retail and wholesale accounts and Independent Trade.
• Strong commercial, financial and analytical acumen.
• Experience developing and implementing commercial sales strategies and negotiating trading agreements.
• Proficient in Microsoft Office, with advanced Excel skills. Experience with SAP, Salesforce or CRM systems will be advantageous.

Key Responsibilities

• Lead, coach, motivate and develop a team of Sales Representatives to achieve regional sales and performance targets.
• Develop and implement commercial sales strategies to drive profitable sales growth within the Gauteng region.
• Identify and secure new business opportunities while growing existing customer accounts.
• Build and maintain strategic relationships with key retail, wholesale and independent customers.
• Negotiate pricing, trading terms, promotional activities and customer agreements.
• Monitor team performance, provide regular coaching and conduct performance reviews to ensure continuous improvement.
• Analyse sales performance, customer profitability and market trends to identify opportunities for growth.
• Prepare sales forecasts, budgets and performance reports.
• Collaborate with Marketing, Supply Chain and Operations to ensure exceptional customer service and execution.
• Ensure effective account management while delivering sustainable and profitable business growth.

Ideal Experience for this Position

• Approximately 1015 years' total experience within the FMCG, Consumer Goods or Food Manufacturing industry.
• Proven experience leading and developing a team of Sales Representatives or regional sales teams.
• Strong commercial, financial and analytical acumen.
• Demonstrated success in business development, key account management and driving profitable sales growth.
• Experience managing major retail and wholesale customers such as Shoprite, Pick n Pay, SPAR, Makro and Independent Trade.
• Experience within leading FMCG organisations such as Unilever, Tiger Brands, PepsiCo, AVI, Coca-Cola Beverages Africa, Nestlé, McCain Foods, AB InBev or similar will be highly advantageous.
• Experience developing commercial strategies, negotiating trading agreements and building long-term customer partnerships.