Pro Shop Manager

Responsibilities

• Aim to achieve budgeted sales and margin.

• Deliver superior customer service.

• Cash management.

• Maintain data integrity.

• Uphold in-store merchandising standards.

• Marketing activities as applicable.

• Staff development and management.

• General administration and office duties.

• Risk management.

• Continuous improvement of processes.

• Develop and maintain knowledge and skills on Custom Fitting Services.

Requirements

• Business acumen.

• Management skills.

• Leadership skills.

• Self-motivation.

• Customer engagement skills.

• Golf operations experience.

• Communication.

• Computer literacy.

• In-depth product knowledge of golf equipment.

• Budgeting:

  • Set monthly and weekly budgets for Golf Shop Team Members.

  • Manage sales staff daily against % of budget in the following areas:

    • Overall sales

    • Margins

    • Markdown sales

    • Used sales

    • Demo unit sales

    • Number of customer engagements

  • Management of basket size through up-selling, on-selling and other sales techniques.

  • Control discounts to maximize margin.

  • Develop team members’ ability to maximize sales opportunities through basket size and margin management.

  • Conduct weekly analysis and interpretation of stock and sales reports (including clearance reports) to manage store performance.

• Customer service:

  • Ensure the company’s purpose is understood and lived by all team members in daily activities.

  • Deliver a superior customer service experience to all customers.

  • Maintain and enforce the company service non-negotiables.

  • Be present on the sales floor interacting with customers and staff for no less than 6 hours per working day.

  • Handle customer complaints decisively and with empathy, protecting company interests while ensuring customer satisfaction.

  • Resolve all customer complaints within 24 hours and provide feedback to the Operations Manager.

Additional Competency Requirements

• Logical thinking.

• Analytical skills.

• Numeracy.

• Effective selling ability.

• Multitasking.

• Effective communication, including presentation skills.

• Team leadership and collaboration.

• Time management for self and team.

• Interest in sports.

• Ability to work under pressure.

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