Paid Social Media Buyer

Paid Social Media Buyer (Cape Town Remote)

The Role

We are looking for a Paid Social Media Buyer to plan build and optimise campaigns across a portfolio of client accounts. You will be responsible for the day-to-day management of campaigns from setup and launch through to ongoing optimisation with ownership of performance against key efficiency and growth targets.

This is a hands-on results-driven role where you will manage advertising budgets optimise campaign performance and work closely with creative teams to test and improve creative assets. Success in this role requires a strong understanding of how media buying and creative work together to drive performance.

Key Responsibilities

• Plan build and launch paid social campaigns across Meta and other advertising platforms.
• Manage campaign budgets and optimise performance against ROAS CPA and efficiency targets.
• Optimise campaigns through audience targeting bidding strategies placements campaign structure and budget allocation.
• Develop and execute structured creative testing plans in collaboration with creative teams.
• Analyse campaign performance across the marketing funnel and identify opportunities for improvement.
• Produce performance reports and communicate insights and recommendations.
• Scale successful campaigns while identifying and addressing underperforming activity.
• Stay up to date with platform updates attribution changes and emerging trends.
• Maintain accurate campaign documentation and updates within the project management system.

Requirements

• Proven experience managing paid social campaigns and advertising budgets preferably within an agency environment.
• Strong working knowledge of Meta Ads Manager including campaign structure audience targeting and optimisation.
• Strong analytical skills with the ability to interpret performance metrics such as Thumbstop Rate (TSR) ROAS CPA CTR and conversion rates.
• A creative-first mindset with experience collaborating closely with creative teams to improve campaign performance.
• Interest in AI and emerging technologies within paid media and digital marketing.
• Strong commercial awareness and confidence in making data-driven decisions.
• Excellent organisational skills with the ability to manage multiple client accounts simultaneously.
• Proactive accountable and results-oriented.

Desirable Skills

• Experience managing campaigns across platforms such as TikTok Pinterest Snapchat or other emerging paid social channels.
• Familiarity with attribution and analytics platforms such as GA4 Triple Whale Northbeam Supermetrics or similar tools.
• Experience incorporating AI tools into paid media creative or reporting workflows.
• Experience using project management platforms such as ClickUp or similar.
• Experience working with DTC (direct-to-consumer) or ecommerce brands.

What Youll Get

• The opportunity to work alongside a collaborative and high-performing team.
• A supportive culture focused on quality work innovation and continuous learning.
• Autonomy and ownership over client accounts and campaign performance.
• Flexible remote working arrangements.
• Excellent opportunities for career growth and professional development.

Employment Type : Full Time
Experience: years
Vacancy: 1