Marketing Activation Manager (Martell, Mumm & Perrier Jouet)

Job Purpose

To drive integrated consumercentric brand activation across African markets by translating brand strategy into highquality execution across priority touchpoints. The role is accountable for enabling local markets to deliver effective datadriven marketing activation that creates cultural relevance emotional connection and commercial impact while ensuring strong governance collaboration and optimisation.

Key Responsibilities

1. Lead Integrated Brand Activation Across Africa

• Translate brand strategy and objectives into integrated activation plans across markets at different maturity stages
  • Lead deployment of high-impact ATL/BTL campaigns (OOH digital social influencer PR) to increase awareness and consideration
  • Ensure strong visibility in culturally relevant moments to give consumers a clear reason to choose Martell Mumm & Perrier Jouet
• Ensure alignment between marketing and trade marketing strategies
  • Execute with the Africa Trade Marketing Teams to define frameworks and activation standards
  • Drive execution of L3F moments brand events and strategic partnerships to boost reach and equity
• Collaborate with media and insights teams to maximise reach efficiency and audience targeting
• Share brand objectives consumer challenges and priority touchpoints with African markets to enable effective localisation
• Support All Africa markets in adapting global and regional brand plans for local relevance

2. Build Emotional Connection (Be the Standout Swift)

• Translate the Be the Standout Swift platform into locally relevant activations and storytelling
• Drive culturally resonant campaigns that enhance brand meaning and emotional affinity
• Partner with influencers creators and experiential platforms to bring the brand world to life
• Ensure consistency of messaging across all touchpoints while allowing for local cultural nuance

3. Enable Excellence in Execution & Optimisation

• Support markets to deliver the right consumer experience across priority touchpoints (ATL BTL digital events PR CRM on and offtrade)
• Drive execution of activation plans across relevant channels ensuring continuous optimisation and coordination with C3PM/Nigeria teams for global Africa impact.
• Support media teams with key Brand insights to guarantee execution plan aligns with Brand Strategy
• Leads campaign measurement (KPIs) performance tracking and postcampaign evaluations
• Elevate marketing capability building through training tools and bestpractice sharing with African Markets
• Leverage brand assets (primary and secondary) to ensure consistency and effectiveness

4. Performance Management & Insights

• Monitor brand activation performance across markets using data and analytics
• Support markets in analysing ROI effectiveness and consumer response
• Facilitate centralised sharing of data insights and learnings across Africa
• Use insights to continuously evolve activation strategies and planning
• Track (Brand/Brands) market share of category and ensure we are on track to achieving the business ambition.

5. Drive Prestige & Category Leadership

• Elevate Martells and Champaign brand executions in premium & prestige channels (on-trade off-trade ecommerce)
• Partner with Trade Marketing & Sales to deliver best-in-class visibility and experience in high-end outlets
• Support premiumization initiatives including gift packs rituals and elevated brand experiences
• Strengthen Martells and Champaign positioning versus competitors in the prestige cognac and Champaign segments

6. Stakeholder & Agency Management

• Act as the key connector between local markets the Centre of Excellence and brand owners
• Collaborate closely with Sales Trade Marketing Media PR and Consumer Insights teams
• Lead agency collaboration by ensuring clear briefs aligned KPIs and highquality outputs
• Maintain productive external relationships that deliver value creativity and efficiency

7. Budget & Financial Management

• Support the management of activation budgets across markets
• Ensure campaigns are delivered within approved budgets
• Track spend monthly manage forecasts and recommend rephasing on Quarterly basis
• Identify opportunities for optimisation and efficiency without compromising effectiveness with in each campaign.

Qualifications & Experience

Education

• Bachelors Degree in Marketing Business or a related field

Experience

• 78 years experience in Senior Brand management and/or marketing activations for FMCG/Luxury good categories
• Proven excellence delivering integrated marketing campaigns across multiple channels
• Experience working with agencies and crossfunctional teams
• Exposure to multimarket or regional roles (is a plus)
• Experience working at a Multinational FMCG Company (is preferred)
• Portfolio Management across multiple Brands (is recommended)

Knowledge Skills & Competencies

Functional & Technical

• Integrated marketing and activation planning
• Strong understanding of consumer shopper and market insights
• Datadriven decision making and marketing effectiveness measurement
• Media PR and experiential activation knowledge
• Budget management and financial acumen

Behavioural

• Strong stakeholder and project management skills
• Highly collaborative agile and curious
• Commercially focused with strong business acumen
• Creative thinker with a solutionsoriented mindset
• Confident communicator and influencer across senior and crossfunctional stakeholders
• Problem solving entrepreneurship and multi-tasking mindset

Values & Ways of Working

All employees are expected to consistently demonstrate:

• Ownership and accountability
• Mutual respect
• Open communication and feedback
• Crossfunctional collaboration

Job Posting End Date:

Target Hire Date:

Target End Date:

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1