Digital Marketing Manager Port Elizabeth

Our Client is seeking to employ a Digital Marketing Manager to their team at their offices based in Greenbushes Port Elizabeth.
Purpose of the Role:
To lead the digital marketing social media and e-commerce initiatives by driving brand growth customer engagement and commercial performance through content creation paid advertising and data-driven marketing strategies.

Requirements:

• Four or more years in digital marketing including at least two years of direct hands-on ownership of paid advertising campaigns owning budgets and results not assisting someone who does.
• Hands-on proficiency in Meta Ads Manager: campaign builds audience targeting creative testing optimisation.
• Strong content creation: short-form video filming and editing photography and sharp copywriting.
• Data literacy: comfortable reading performance dashboards and able to explain the difference between platform-reported return and actual business results.
• Demonstrated daily working use of AI tools in a marketing context candidates will be asked to show how concretely.
• E-commerce or marketplace experience (own store or platforms such as Takealot or Amazon).
• A genuinely independent operator: able to own a function set priorities and deliver with light supervision.
• Google Ads experience.
• Retail-media / marketplace advertising experience (Amazon Ads Takealot Sponsored Ads or similar).
• Influencer programme management.
• SEO and email / lifecycle marketing exposure.
• Experience working with international markets particularly the UK.
• Experience evaluating managing or replacing external agencies.
• Valid drivers license and vehicle.

Technical Tools (Must-Have)

• Canva (advanced)
• Meta Business Suite
• Meta Ads Manager
• Adobe Creative Suite
• CapCut / InShot (or similar video editing tools)
• Microsoft Office Suite
• Google Workspace
• Google Drive
• AI assistants Claude ChatGPT Gemini or similar
• Shopify and marketplace seller portals

Responsibilities but not limited to:
Paid and performance marketing own it end-to-end

• Own paid media strategy budgets and execution across Meta (Facebook/Instagram) Google Ads and South African marketplace advertising (Takealot Sponsored Ads Sponsored Ads).
• Allocate budget across channels based on measured return and move money toward what is actually working.
• Build run and optimise Meta campaigns hands-on in Ads Manager including audiences creative testing and budget management.
• Judge channel performance against internal sales data not platform-reported figures alone platform dashboards systematically overstate their own contribution.
• Evaluate and manage external advertising agencies; where the data shows we can do better ourselves bring the channel in-house and run it.
• Plan paid activity around marketplace and retail seasonal events (Black Friday seasonal category peaks).

Social media strategy and content hands-on social-first

• Own end-to-end social media strategy across Facebook Instagram TikTok YouTube and emerging platforms.
• Plan schedule and publish content calendars with a consistent voice working within brand guidelines owned by Brand and Creative.
• Create content hands-on: short-form video (Reels TikTok Shorts) product demonstrations educational content unboxings and testimonials.
• Competent self-shot filming and editing is required; studio-grade production is not.
• Write captions scripts headlines and ad copy tailored to different audiences.
• Manage community engagement on our social channels comments messages and customer queries promptly and professionally.
• Track platform changes competitor activity trends and seasonal opportunities and act on them.

E-commerce and marketplace growth

• Create and maintain product content for the online store and marketplace listings (Takealot ).
• Support product launches with content listing assets and campaign plans.
• Work with our conversion-optimisation function on experiments landing content offers bundles and act on the results.
• Keep product information imagery and marketing assets accurate and current.

Influencer and creator partnerships

• Identify recruit and manage influencer and creator collaborations; negotiate deliverables draft briefs and agreements and approve content before publication.
• Run influencer activity as a measurable channel: track cost against attributable engagement and sales and maintain the relationship database.

AI-augmented marketing operations

• Review sanity-check and approve or decline recommendations generated by internal AI marketing systems (budget changes creative insights experiment suggestions) and act on the approved ones.
• Use AI assistants (Claude ChatGPT Gemini or similar) as a daily working method for drafting analysis and content production not as an occasional novelty.
• Feed campaign results and market context back into these systems so that the recommendations keep improving. You close the loop between the data and the decisions.

Measurement and reporting

• Own monthly marketing performance reporting: revenue and contribution per channel blended marketing efficiency (total spend vs total revenue) and paid performance measured against internal sales truth.
• Use engagement metrics (reach follower growth click-through rates) as diagnostics that explain results never as the goal.
• Maintain organised campaign records asset libraries and content archives.

UK market support defined scope

• Adapt and localise content (product content social assets copy) for the UK business.
• Coordinate content and campaign requests with the UK marketing agency.
• Ownership of UK paid media is explicitly not part of this role at this stage.

Please note that should you not receive a response within 2 weeks of applying you may consider your application unsuccessful.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1