The Marketing Manager is responsible for driving the operational execution of the marketing strategy by leading and managing the operational delivery of integrated marketing campaigns projects digital initiatives regional marketing support and team performance. By ensuring consistent high quality implementation of marketing initiatives aligned to the organisations strategic marketing objectives.
This role provides operational leadership across the marketing function ensuring the consistent high quality implementation of marketing initiatives aligned to Fundis strategic objectives while enabling the Head of marketing to focus on executive business priorities strategic partnerships customer expansions corporate initiatives digital transformation brand positioning and thought leadership. The marketing manager will act as the operational custodian of the marketing department ensuring effective execution governance collaboration and continuous improvement across all marketing activities.
Campaign Management & Execution
- Lead the marketing strategy implementation across the organisation including sales brand and stakeholder.
- Lead the planning coordination and execution of integrated marketing campaigns across all business units (Lending Fundi Business Fundi Foundation) and future initiatives.
- Ensure alignment of campaigns to business objectives brand standards and customer engagement strategies.
- Coordinate regional and national campaigns.
- Develop campaign implementation plans and delivery schedules.
- Monitor and report on campaign performance ensuring optimisation and continuous improvement.
- Ensure consistency in messaging Corporate brand identity customer experience across channels.
- Support revenue growth through effective lead generation campaigns and integrated customer acquisitions.
Project & Workflow Management
- Manage the day-to-day operations of marketing departments.
- Develop and oversee the annual marketing implementation plan.
- Manage end-to-end delivery of marketing projects including digital initiatives brand rollouts customer experience programmes campaigns and activations.
- Maintain and govern marketing calendars ensuring alignment across stakeholders and teams.
- Track project progress identify risks and implement corrective actions.
- Ensure projects are delivered on time within budget aligned with business objective and that all outputs are in line with agreed SLAs.
Supplier & Agency Management
- Manage relationships with marketing agencies media partners suppliers and service providers.
- Develop brief to agencies review deliverables and enforce quality standards.
- Ensure cost-effective procurement and utilisation of marketing resources.
- Monitor supplier performance and contract compliance.
- Ensure value for money and effective utilisation of the marketing resources.
Team Leadership & Performance Management
- Lead and manage the marketing team including specialists and junior roles.
- Allocate work set clear deliverables and monitor team performance.
- Provide coaching mentoring and development support to build capability.
- Ensure effective resource planning to meet campaign and project demands.
- Foster collaboration accountability and innovation within the department.
- Conduct regular reviews and provide constructive feedback.
Brand & Communications Execution
- Ensure consistent application of Fundis corporate identity (CI) across all stakeholder and customer touchpoints.
- Oversee execution of brand campaigns including events sponsorships and stakeholder engagements.
- Support internal and external communications rollout.
- Ensure brand integrity across all marketing outputs.
Events & Activations Management
- Oversee planning and execution of events activations roadshows sponsorships and stakeholder engagements.
- Coordinate logistics suppliers and internal stakeholders for successful execution.
- Ensure operational excellence in event delivery and brand representation.
Budget Management & Reporting
- Track campaign and project budgets ensuring cost control and adherence to approved spend.
- Provide insights and recommendations to improve performance and efficiency.
- Monitor return on investment (ROI) on marketing initiatives and optimise spend allocation.
- Compile operational marketing reports (weekly monthly campaign-specific).
Stakeholder Coordination
- Collaborate with internal stakeholders (Sales Product Lending Fundi Business HC) to align marketing execution with business priorities.
- Facilitate communication between marketing and business units for campaign delivery.
- Support cross-functional initiatives and strategic programmes.
- Partner with Human Capital to design and execute internal brand employee engagement and purpose-driven initiatives that reinforce Fundis culture values and employee value proposition (EVP).
- Support the development and rollout of internal campaigns that promote organisational purpose employee advocacy and culture-building initiatives.
Requirements
Qualifications & Experience
- Degree/Diploma in Marketing/Digital Marketing or related.
- Postgraduate in Marketing Brand Management Business Management or Communications.
- Digital Marketing certifications (e.g. Google Digital Marketing Google Analytics HubSpot Meta Blueprint)
- 58 years experience in marketing including campaign and project management.
- Proven experience in managing integrated marketing campaigns.
- Experience in agency and supplier management.
- Minimum 3 years experience in team leadership and people management.
Inherent Job Requirements (Legal Operational or Professional)
Willingness and ability to:
- Travel frequently across regions to support activations roadshows and partner engagements with own car.
- Work outside standard office hours where required (e.g. weekend activations campus campaigns etc)
Competencies
Knowledge and skills
- People Leadership.
- Couching and mentoring.
- Performance management.
- Strong campaign management and execution capability.
- Project management and workflow coordination.
- Budget management and reporting.
- Digital marketing understanding.
- Stakeholder engagement and communication.
- CRM
- Marketing automations.
- Customer journey management.
- Data analytics
- Risk management
- Governance
Behaviours
- Results-driven and execution focused.
- Strong leadership and accountability.
- High attention to detail and quality.
- Collaborative and stakeholder centric.
- Proactive and solution-oriented.
Attributes/Attitude
- Customer centric
- Highly motivated and results driven.
- Excellent problem-solving skills.
- Ability to thrive under pressure.
- Collaborative
- Innovative
- Highly organised
Employment Type : Full Time
Experience: years
Vacancy: 1
