Marketing Specialist

Not just a job but a career

Yokogawa award winner for Best Asset Monitoring Technology and Best Digital Twin Technology at the HP Awards is a leading provider of industrial automation test and measurement information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition (bio)technology artificial intelligence industrial cybersecurity etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18000 employees work in over 60 countries with one corporate mission to co-innovate tomorrow. We are looking for dynamic colleagues who share our passion for technology and care for our return we offer you great career opportunities to grow yourself in a truly global culture where respect value creation collaboration integrity and gratitude are highly valued and exhibited in everything we do.

• Assume the role of Marketing Specialist consolidating knowledge gained through experience together with an on-going and self-motivated approach towards continuous learning in the broader field of product and corporate marketing.
• Actively participate and contribute to the development and implementation of the annual Marketing Activity Plan. Coordinate input in the form of Yokogawa product & solution related content editorial success stories advertisements advertorials and promotional materials aligned with the Product Specialists and BU SMEs annual Product Marketing Plans.
• Executing the Marketing Activity Plan achieving key performance indicators as outlined in the OKR system.
• Establish and sustain strong working relationships with key members of the Regional Marketing Group (Yokogawa Middle East & Africa RHQ).
• Assume responsibility as the window person for the exchange of marketing information between YMA RHQ and YMA-SA/AAR/AO sales teams (New Product/Sales Release Success Stories Marketing/Promotional Materials Events etc.).
• Providing regular progress reports on planned and completed initiatives to the Management team and RHQ Marketing Group.
• Support the HR Manager Managing Director and Corporate Division with corporate campaigns and other employee focused promotions and events as required.
• Observe compliance with company branding and marketing protocols and ensure product presentations to customers (i.e. Power Point presentations demo equipment and marketing collateral) comply with such requirements.
• Plan coordinate and actively participate in marketing events including Product Launches Exhibitions Conferences and Roadshows. Coordinate the preparation/presentation of subject matter materials and product demos at such events as required.
• Under the direction of the RHQ Marketing Group contribute and support updating of the Yokogawa regional websites as required.
• Coordinate input formatting and procurement of editorial content and advertisements in industry magazines (digital and print media) and acquire pre-approval as required by Yokogawa Marketing policies & procedures.
• Coordinate selection procurement and distribution of promotional material (i.e. branded clothing stationary calendars etc.) as approved from time to time.
• Coordinate input formatting and procurement of business cards for all personnel in region of responsibility.
• Coordinate the selection procurement and general management of external service providers contracted for the execution of marketing objectives and ensure compliance with Yokogawa vendor selection policies and due diligence processes.
• Maintain control and distribution of latest available revisions of all Yokogawa marketing materials in digital and printed formats as required including Sales & Industry Bulletins GS Sheets Technical Information Bulletins White Papers Success Stories etc.
• Maintain control and coordinate updates of the comprehensive portfolio of the latest PowerPoint presentation materials for the Yokogawa Products & Solutions as designated on the company server and Yokogawa Marketing portals.
• Maintain record of expenditure and performance against budget.
• Align with Yokogawa business systems (YODA/CRM) to ensure regular updating of customer contact information such that promotional events publications and customer surveys can be routed effectively.
• Acquaint oneself with customer policies and guidelines with respect to gifting and entertainment activities.
• Fully understand and align oneself with Yokogawas Goals Mission and Objectives.
• Familiarise oneself with and display a solid understanding of Yokogawas full range of Products Solutions and Services.
• Professionalism and projection of a proper image of the company and the Marketing Specialist role at all times.
• Be fully informed about the functions capabilities and work processes of all business units within the Yokogawa affiliate.
• Contribute to the well-being of the company by maintaining positive working relations with colleagues and members of support structures.
• Adhere to the Yokogawa Authorisation Rule.
• Protect the organisations values by keeping information confidential.
• Acquaint oneself with and strictly adhere to the following Yokogawa policy documents in order to align oneself with corporate objectives:
• Yokogawa Code of Conduct.
• Yokogawa Anti-Bribery/Anti-Corruption Code of Conduct.
• Yokogawa HR Manual
• Yokogawa Accounting Procedures
• Yokogawa Quality Management System
• YMA Compliance Guidelines
• YMA Rules and Standards of Sales Activities
• Any other YMA compliance guideline documentation that governs specific sales activities.
• Abide by the companys QHSE policies by ensuring the following:
• Must execute work in such a way so as to not endanger himself/herself or others.
• Must inform himself/herself about Health and Safety instructions and procedures and participate in organised training.
• Must take care of optimal working conditions by using equipment in the correct manner and in accordance with instructions.
• Must alert noticed dangers to the managerial staff.

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse equitable and inclusive will actively recruit develop and promote people from a variety of backgrounds who differ in terms of experience knowledge thinking styles perspective cultural background and socioeconomic will not discriminate based on race skin color age sex gender identity and expression sexual orientation religion belief political opinion nationality ethnicity place of origin disability family relations or any other circumstances. Yokogawa values differences and enables everyone to belong contribute succeed and demonstrate their full potential.

Are you being referred to one of our roles If so ask your connection at Yokogawa
about our Employee Referral process!

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1