Marketing Manager

Reference: JHB000267-JHBA-1

Job Title: Marketing Manager (Football/Soccer)
Location: Durban

Job Overview:
Will be responsible for building and growing the club brand throughout Durban with a primary focus on establishing deep-rooted brand awareness and community presence in Chatsworth and surrounding areas. The role combines grassroots community marketing schools engagement supporter relations and city-wide brand growth working to convert local visibility into a loyal expanding supporter base and a stronger commercial profile for the club.

Duties & Responsibilities

Minimum Requirements:

• Diploma or degree in Marketing Communications Sports Management or a related field.
• Minimum 3 - 5 years experience in marketing brand or community engagement role ideally within sport entertainment or a community-facing organisation.
• Demonstrated experience running community-based or grassroots marketing campaigns.
• Strong understanding of South African football the Betway Premiership and the local Durban/KZN sporting landscape.
• Experience managing social media platforms and basic content creation (photography/video an advantage).
• Valid drivers licence and own vehicle with willingness to travel regularly across Durban & KZN.

Key Responsibilities:

• Develop and execute a dedicated community marketing plan to establish the clubs home-ground presence.
• Identify and activate local visibility opportunities including community boards local businesses taxi ranks malls and community centres in Chatsworth Westcliff Bayview and surrounding areas.
• Plan and lead a structured programme of visits to primary and secondary schools across greater Durban introducing learners to the club its players and its youth development pathways.
• Coordinate with the youth development and transition coaching staff to align school visits with talent identification and recruitment opportunities.
• Own and grow relationships with the clubs official and informal supporter groups ensuring regular two-way communication and a strong matchday experience.
• Plan and execute supporter activations on matchdays including fan zones meet-and-greets competitions and pre/post-match engagement.
• Develop and implement an integrated marketing strategy that extends the clubs brand presence into the greater Durban metro and KwaZulu-Natal region.
• Manage the clubs social media platforms website content and digital marketing campaigns ensuring consistent navy-and-gold brand identity and a strong content calendar.
• Coordinate media and public relations activity including relationships with local radio print and digital sports media to secure regular club coverage.

Email CVs to:

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1