Paid Social Media Buyer (Cape Town, Remote)

Paid Social Media Buyer (Cape Town, Remote) The Role We are looking for a Paid Social Media Buyer to plan, build, and optimise campaigns across a portfolio of client accounts. You will be responsible for the day-to-day management of campaigns, from setup and launch through to ongoing optimisation, with ownership of performance against key efficiency and growth targets. This is a hands-on, results-driven role where you will manage advertising budgets, optimise campaign performance, and work closely with creative teams to test and improve creative assets. Success in this role requires a strong understanding of how media buying and creative work together to drive performance. Key Responsibilities Plan, build, and launch paid social campaigns across Meta and other advertising platforms. Manage campaign budgets and optimise performance against ROAS, CPA, and efficiency targets. Optimise campaigns through audience targeting, bidding strategies, placements, campaign structure, and budget allocation. Develop and execute structured creative testing plans in collaboration with creative teams. Analyse campaign performance across the marketing funnel and identify opportunities for improvement. Produce performance reports and communicate insights and recommendations. Scale successful campaigns while identifying and addressing underperforming activity. Stay up to date with platform updates, attribution changes, and emerging trends. Maintain accurate campaign documentation and updates within the project management system. Requirements Proven experience managing paid social campaigns and advertising budgets, preferably within an agency environment. Strong working knowledge of Meta Ads Manager, including campaign structure, audience targeting, and optimisation. Strong analytical skills with the ability to interpret performance metrics such as Thumbstop Rate (TSR), ROAS, CPA, CTR, and conversion rates. A creative-first mindset with experience collaborating closely with creative teams to improve campaign performance. Interest in AI and emerging technologies within paid media and digital marketing. Strong commercial awareness and confidence in making data-driven decisions. Excellent organisational skills with the ability to manage multiple client accounts simultaneously. Proactive, accountable, and results-oriented. Desirable Skills Experience managing campaigns across platforms such as TikTok, Pinterest, Snapchat, or other emerging paid social channels. Familiarity with attribution and analytics platforms such as GA4, Triple Whale, Northbeam, Supermetrics, or similar tools. Experience incorporating AI tools into paid media, creative, or reporting workflows. Experience using project management platforms such as ClickUp or similar. Experience working with DTC (direct-to-consumer) or ecommerce brands. What You'll Get The opportunity to work alongside a collaborative and high-performing team. A supportive culture focused on quality work, innovation, and continuous learning. Autonomy and ownership over client accounts and campaign performance. Flexible remote working arrangements. Excellent opportunities for career growth and professional development.