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Potentiam
Head of Growth MarketingPotentiam • Cape Town, Western Cape, South Africa
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Head of Growth Marketing

Head of Growth Marketing

Potentiam • Cape Town, Western Cape, South Africa
3 days ago
Job description

Potentiam is an embedded offshoring partner that helps mid-sized businesses grow by building dedicated office-based teams across South Africa RomaniaIndiaand Brazil.

Our model combines the control ofinsourcingwith the commercial advantages of offshoring. Clientsretainday-to-day management of their teams while Potentiam manages recruitment employment HR payroll facilities ITinfrastructureand employee support.

We work with organisations across technology financial services professional services healthcare engineeringenergyand business services supporting functions including technology finance operations sales marketingHRand customer support.

Purpose of Role

The Head of Growthis responsible fordeveloping and executing Potentiams overall growth strategy combining inbound marketing outbound businessdevelopmentand sales development to drive sustainable revenue growth.

Working closely with the executive team the role leads the development of demand generation strategies across inbound and outbound channels including SEO Answer Engine Optimisation (AEO) content marketing Account Based Marketing (ABM) CRM marketingautomationand AI-driven growth initiatives.

The role provides strategic and operational leadership across marketing business development revenueoperationsand commercial systems ensuring alignment between marketing sales and businessobjectiveswhile building scalable processes that improve pipeline qualityconversionand commercial performance.

Duties & Responsibilities

Growth Strategy

  • Develop and execute Potentiams overall growth strategy aligned with business and revenueobjectives.

  • Identifynew markets sectors and commercial opportunities through market research and competitive analysis.

  • Develop sector-specific go-to-market strategies and Account Based Marketing programmes.

  • Work closely with the executive team to align growth initiatives with company strategy.

Inbound Marketing

  • Develop and execute Potentiams inbound marketing strategy to generate sustainable high-quality pipeline.

  • Lead SEO Answer Engine Optimisation (AEO) websiteoptimisationand content marketing initiatives.

  • Oversee the creation and distribution of thought leadership buyer guides case studieswebinarsand digital content that attracts and engages target audiences.

  • Manage website performance conversionoptimisationand user experience.

  • Analyse inbound marketing performance and continually improve marketing sourced pipeline and return on investment.

Demand Generation & Campaign Management

  • Build integrated demand generation campaigns across inbound and outbound channels.

  • Manage and optimise LinkedIn outreach campaigns using Sales Navigator and other engagement platforms.

  • Run highly targeted email campaigns within HubSpot using an Account Based Marketing approach.

  • Conduct A/B testing and campaign optimisation to continually improve engagement and conversion.

  • Implement and optimise marketing automation workflows that nurture prospects throughout the buyer journey.

Business Development Leadership

  • Lead andmanagethe Business Development Representative (BDR) function.

  • Establish performance standards coachingprogrammesand activity frameworks.

  • Improve meeting quality qualificationstandardsand pipeline progression.

  • Work collaboratively with Relationship Directors to maximise commercial opportunity generation.

Revenue Operations & CRM

  • Own the strategyoptimisationand governance of HubSpot CRM.

  • Design and improve CRM processes workflows lifecyclestagesand automation.

  • Maintain and optimise the commercial technology stack ensuring all systems and integrations function effectively.

  • Manage data enrichment processes using platforms such as ClayApolloand other data providers.

  • Ensure CRM data quality reporting accuracy and operational efficiency.

Sales Enablement

  • Develop messaging frameworks salescollateraland sector-specific commercial content.

  • Support Business Development Representatives and Relationship Directors with prospect intelligence and account planning.

  • Improve alignment between marketing and sales to increase conversion throughout the buyer journey.

AI Automation & Innovation

  • Lead the implementation of AI solutions across marketing and business development.

  • Develop AI-assisted prospect researchmessagingand sales enablement tools.

  • Identifyopportunities to automate repetitive processes and improve operational efficiency.

  • Evaluate emerging technologies and implement practical solutions that enhance commercial performance.

Analytics & Reporting

  • Analyse marketingsalesand pipeline performance toidentifyopportunities for improvement.

  • Build executive dashboards and KPI reporting across the commercial funnel.

  • Produce actionable insights and recommendations using data-driven analysis.

  • Monitor marketing ROI pipelinecontributionand conversion performance across all channels.

Leadership

  • Manage relationships with external marketing vendors and specialist agencies.

  • Report directly to the Founder / Director providing regular strategic and operational updates.

  • Work closely with the executive leadership team to support commercial planning and business growth initiatives.

  • Lead cross-functional projects that improve marketingsalesand operational effectiveness.

Skills & Experience

  • Demonstrated experience leading B2B growth demand generation or revenue operations within a professional services or technology business.

  • Proven success developing both inbound and outbound demand generation strategies.

  • Strong understanding of SEO Answer Engine Optimisation (AEO) contentmarketingand digital demand generation.

  • Proventrack recordof building high-performing Account Based Marketing programmes.

  • Experience managing or leading business development or sales development teams.

  • Advanced hands-on experience with HubSpot CRM and marketing automation.

  • Strong knowledge of LinkedIn Sales Navigator and outbound engagement platforms.

  • Experience using data enrichment platforms such as ClayApolloor similar technologies.

  • Experience implementing AI tools and workflow automation within commercial functions.

  • Strong analytical and commercial mindset with experience building dashboards and performance reporting.

  • Ability to optimise commercial processes and improve operational efficiency.

  • Excellent communication stakeholdermanagementand project leadership skills.

  • Ability to translate business strategy into scalable commercial execution.

    Location and Hours
    Cape Town CBD Hybrid - 08:00-17:00 BST

    Data Privacy Notice
    The personal information you provide during the application and recruitment process will be used solely for recruitment purposes in accordance with our data protection policies.
    For any questions regarding data processing related to HR activities please contactChantal
    All data shared with third parties complies with applicable confidentiality and retention requirements.


Required Experience:

Director


Employment Type : Full Time
Experience: years
Vacancy: 1

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Head of Growth Marketing • Cape Town, Western Cape, South Africa