Marketing Manager

Marketing Manager Automotive Retail
Johannesburg Gauteng
Salary Range: R720 000 - R960 000 per annum

A well-established and growing automotive retail business is seeking to appoint an experiencedMarketing Managerto lead and execute its marketing strategy across multiple brands and dealerships.

This role is ideal for a commercially minded marketing professional who understands the automotive retail environment and has a proven track record of driving brand awareness customer acquisition lead generation and sales through innovative marketing initiatives.

Working closely with senior leadership dealership management and external agencies the successful candidate will be responsible for developing and implementing marketing campaigns that support business growth while ensuring brand consistency across the dealership network.

Key Responsibilities

Marketing Strategy

• Develop and implement the overall marketing strategy aligned to business objectives.
• Drive brand awareness and customer engagement across multiple dealerships and brands.
• Develop annual marketing plans and campaign calendars.
• Identify new marketing opportunities to increase market share and sales.

Digital Marketing

• Manage all digital marketing initiatives including:
  • Social media
  • Google Ads
  • SEO
  • Email marketing
  • Website management
• Monitor digital performance and optimise campaigns based on analytics.
• Improve online lead generation and conversion rates.

Campaign Management

• Plan coordinate and execute marketing campaigns for:
  • New vehicle launches
  • Used vehicle campaigns
  • Aftersales
  • Parts and accessories
  • Service promotions
  • Finance and insurance products
• Coordinate dealership events promotions and sponsorships.

Brand Management

• Ensure all marketing material aligns with OEM and corporate brand guidelines.
• Work closely with OEM marketing teams where applicable.
• Maintain brand consistency across all customer touchpoints.

Stakeholder Management

• Liaise with dealership management sales teams and senior executives.
• Manage relationships with advertising agencies media partners and suppliers.
• Coordinate marketing activities across multiple branches where applicable.

Budget Management

• Develop and manage the annual marketing budget.
• Monitor campaign ROI and marketing spend.
• Produce regular reports on campaign performance and business impact.

Market Intelligence

• Analyse market trends competitor activity and customer behaviour.
• Identify opportunities to improve customer acquisition and retention.
• Track marketing KPIs and recommend continuous improvements.

Minimum Requirements

• Degree or Diploma in Marketing Digital Marketing Communications or a related field.
• Minimum 5 years experience in a Marketing Manager or Senior Marketing role within the Automotive Retail sector.
• Experience working within a dealership group automotive OEM or automotive retail environment is essential.
• Proven experience developing and implementing successful marketing strategies.
• Strong digital marketing experience.
• Experience managing marketing budgets and agencies.
• Strong analytical and reporting capability.
• Excellent communication and stakeholder management skills.
• Proficiency in Google Analytics Meta Business Suite and digital marketing platforms.

Employment Type : Full Time
Experience: years
Vacancy: 1