Brand Manager (Retail fashionapparel experience)
About the Role
We are seeking a creative and commercially minded Brand Manager to lead strategic marketing initiatives that strengthen brand presence enhance customer engagement and drive business growth. This role is responsible for developing and executing integrated marketing campaigns across digital print and in-store channels while ensuring alignment with product strategy and overall business objectives.
Key Responsibilities
Develop and execute integrated multi-channel marketing strategies to support business and brand objectives.
Plan and manage annual and seasonal marketing calendars and campaigns.
Lead the planning and execution of brand campaigns activations collaborations and special projects.
Conduct and interpret consumer research to strengthen brand positioning and customer engagement.
Collaborate with internal stakeholders including senior leadership merchandising creative production visual merchandising and e-commerce teams.
Prepare clear campaign briefs and oversee execution from concept through to completion.
Build and maintain relationships with marketing agencies suppliers and external partners.
Negotiate supplier pricing and manage marketing-related procurement.
Develop and manage marketing budgets ensuring cost-effective campaign delivery.
Coordinate print and in-store marketing initiatives ensuring consistent brand execution across all retail locations.
Partner with Visual Merchandising teams to enhance the customer experience through effective in-store marketing.
Monitor campaign performance and prepare reports with insights and recommendations.
Stay informed of emerging marketing trends digital platforms and consumer behaviour to identify new opportunities.
Requirements
Minimum Requirements
Qualifications
Grade 12 (Matric).
Relevant tertiary qualification in Marketing Brand Management Communications or a related field.
Digital marketing or brand strategy certifications will be advantageous.
Experience
35 years experience in brand management marketing coordination or integrated marketing.
Proven experience supporting or managing multi-channel marketing campaigns across digital print and in-store environments.
Retail marketing experience is essential.
Experience working with marketing agencies suppliers and cross-functional teams.
Experience coordinating marketing calendars and seasonal campaign rollouts.
Exposure to campaign planning execution reporting and performance analysis.
Understanding of retail visual merchandising and in-store marketing execution.
Required Skills:
Minimum Requirements: Relevant degree in Industrial Engineering Business Analysis Information Systems FTI BA / PM Qualification (Advantageous) 5 Years experience in a Business Analyst Systems Analyst role Experience in compiling business requirements documents functional requirements specifications etc. Experience in compiling and driving detailed project execution plans Experience in business process modelling tools (Advantageous) Experience in project management tools (Advantageous) Experience in agile methodologies (Advantageous) Experience in Systems Development Lifecycle (SDLC); (Advantageous) Experience in a logistics retail and project environment (Advantageous) Knowledge of supply chain management systems e.g. distribution transaction systems warehouse management systems shipping systems etc. (Advantageous) Valid Drivers License with own transport for travel when required Advanced MS Office Skills/ Google Workspace General Requirements: Focus on customer satisfaction efficient use of resources and delivering on solution objectives Excellent communication skills cooperation with stakeholders while building trusted and influential relationships Driving your own development but also of those around you. Proactive approach accountable and creative in problem-solving Ability to thrive under pressure and deadlines Ability to function within various different teams and environments but also work independently Willing to travel
Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 1 - 1