Tactical Marketing Planner

A Global company is seeking a dynamic and results-driven Tactical Marketing Planner to join their team.

This role is ideal for a strategic thinker with strong commercial acumen and a passion for driving impactful marketing initiatives.

Key Responsibilities:

• Develop and execute tactical marketing plans for products services or specialty areas
• Manage and implement brand strategies in line with established guidelines
• Analyse and report on brand performance and marketing effectiveness
• Conduct market research to identify trends opportunities and areas for improvement
• Support product development initiatives by analysing customer needs and market requirements
• Collaborate with dealers to develop annual tactical plans
• Manage and allocate marketing budgets aligned with business priorities
• Coordinate events campaigns content creation and go-to-market activities
• Engage with stakeholders and customers to strengthen relationships and maximise value
• Identify opportunities to enhance customer experience and drive additional business

Minimum Requirements:

• 47 years experience in a similar role
• At least 3 years relevant industry experience (Manufacturing/ Mining/ Construction or similar)
• Bachelors degree in Marketing Business Administration Sales or a related field
• Strong problem-solving and decision-making abilities
• Proven ability to plan prioritise and deliver results under pressure
• Excellent communication skills with the ability to engage diverse audiences
• Strong organisational awareness and continuous improvement mindset
• Market analysis target audience identification dealer/channel alignment budget allocation campaign rollout and performance tracking (ROI KPIs).

Advantageous

• Experience in sales customer or dealer relationship management
• Background in marketing or sales environments
• Strong commercial understanding of customer and market dynamics
• Ability to develop and implement strategic action plans
• Experience in business analysis and solution development
• Adaptability and ability to drive change within a business environment

Apply now!

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If you havent heard back in two weeks please consider your application unsuccessful. Your profile will be kept on our database for future opportunities.

Employment Type : Full-Time
Experience: years
Vacancy: 1