Job description
Duties and Responsibilities
- Implement communication and brand strategies
- Work closely with management, staff and external vendors
- Conduct research for sales/ marketing purposes
- Ensure all messaging aligns with key business strategies
- Manage and work closely with advertising/PR/digital agencies and marketing departments of key vendors
- Brainstorm and collaborate with teams for new ideas and strategies
- Develop and co-ordinate budgets, deadlines, objectives, and schedules
- Plan and oversee the design, content, and production of marketing materials
- Develop strategies for current and existing products, launches, & promotions
- Identify media and press opportunities with the PR agency
- Have a good understanding and experience of online and social media including Google AdWords, Google Remarketing and LinkedIn
- Manage website and other digital platforms.
- Develop high-quality content for press releases and social media,
- Manage exhibitions, events websites, newsletters and other distribution channels
- Ability to prepare reports, analysis, budget controls etc.
- Manage internal and client communication
Requirements and Qualifications
- Bachelor’s degree or diploma in marketing, PR, communication, business, or related field
- Minimum 4 years of experience in communications, PR, or related field
- Experience with technologies and best practices for campaigns across multiple platforms
- Excellent written and verbal communication skills
- Ability to multitask and monitor several projects and accounts on a daily basis
- Ability to work well under pressure and manage time effectively
- Ability to take initiative to develop new strategies and outside-the-box ideas
- Excellent media relations skills
- Ability to work independently or in a team
- Own transport and be prepared to travel occasionally to manage exhibitions or visit regional offices
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