OOH Business Unit Head

The OOH Business Unit Director is responsible for leading growing and commercially managing the Out-of-Home business unit across iProspect clients. This role provides strategic direction across OOH planning buying vendor partnerships client leadership operational delivery and performance accountability. The Director is expected to build a future-fit OOH offering that drives client value protects revenue unlocks growth opportunities and ensures excellence across static digital programmatic and integrated OOH solutions.

Job Description:

Key responsibilities:

Business Unit Leadership & Commercial Growth:

• Lead the OOH business unit strategy ensuring the offering is commercially viable differentiated and aligned to iProspects broader media and client growth objectives.

• Own revenue growth margin protection pipeline development and the identification of new OOH opportunities across existing and prospective clients.

• Develop clear operating models workflows and standards that ensure consistent excellence across OOH planning buying implementation and reporting.

Strategic OOH Planning & Product Excellence:

• Provide senior strategic oversight across integrated OOH plans including roadside mall transit airport place-based digital OOH and programmatic OOH environments.

• Ensure OOH recommendations are grounded in audience insight location intelligence traffic movement reach frequency visibility contextual relevance and business outcomes.

• Champion innovation in OOH including data-led planning dynamic creative programmatic activation measurement frameworks and cross-channel amplification.

Client Leadership & Senior Stakeholder Management:

• Act as the senior OOH lead for key clients providing strategic counsel thought leadership escalation support and confidence in the quality of the agencys OOH recommendations.

• Build trusted relationships with client stakeholders internal client leadership teams strategy investment digital creative finance and operations teams.

• Translate client business objectives into clear OOH strategies measurable outcomes and commercially sound recommendations.

Investment Trading & Partner Management:

• Lead strategic relationships with media owners specialist suppliers technology partners and production partners to secure quality inventory competitive pricing innovation and added value.

• Oversee negotiation principles trading governance inventory selection supplier performance and buying quality across the OOH portfolio.

• Ensure commercial controls are in place across pricing approvals purchase orders delivery commitments reconciliation and billing accuracy.

Performance Measurement & Accountability:

• Set clear measurement frameworks for OOH activity including reach frequency impressions share of voice location quality campaign delivery proof of posting and post-campaign effectiveness.

• Ensure reporting moves beyond delivery metrics to provide actionable insight learnings and recommendations for future planning cycles.

• Hold the team and partners accountable for accurate implementation reporting integrity campaign governance and continuous improvement.

Tools Adoption Utilisation & Team Training:

• Drive the adoption consistent utilisation and ongoing optimisation of dentsu developed OOH planning mapping audience traffic measurement reporting workflow and financial governance tools across the OOH team.

• Establish minimum standards for tool usage ensuring that OOH recommendations inventory evaluation audience rationale supplier comparisons campaign tracking proof of posting and post-campaign reporting are supported by the appropriate platforms and data sources.

• Lead structured training onboarding refresher sessions and capability-building programmes to ensure all OOH team members can confidently use approved tools and apply them to client work operational delivery and commercial decision-making.

• Monitor tool utilisation identify capability gaps and work with internal teams media owners and technology partners to improve adoption data quality process compliance and overall team effectiveness.

People Leadership & Team Development:

• Lead coach and develop OOH planning buying and operations talent building the capability required to support current client demands and future business growth.

• Create clear roles responsibilities workflows quality-control standards and escalation processes across the OOH team.

• Foster a culture of accountability collaboration commercial ownership and proactive problem-solving.

Financial Management & Operational Governance:

• Own budget oversight revenue forecasting margin management supplier cost control and financial risk management across OOH activity.

• Partner with finance and client teams to ensure accurate billing reconciliation purchase order management and compliance with client commercial requirements.

• Identify operational risks early and implement controls to protect the agency client relationships and campaign delivery.

Industry Leadership Compliance & Market Reputation:

• Stay close to market developments industry tools OOH regulation measurement standards media owner capability emerging formats and competitive activity.

• Represent iProspect credibly in the OOH market and contribute to thought leadership pitch work client education and agency reputation building.

• Ensure all OOH activity complies with relevant legal regulatory client and internal governance requirements.

Skills & Qualifications:

• Education: Bachelors degree or diploma in Marketing (advantageous) Advertising Media Business Management or a related field. A postgraduate qualification or leadership development experience would be advantageous.

• Experience: 8 years experience in media planning buying OOH strategy media owner partnerships or specialist OOH leadership with proven experience managing clients teams budgets supplier relationships and commercial outcomes.

• Skills:

  • Strong strategic understanding of the OOH ecosystem including static OOH digital OOH programmatic OOH place-based media production considerations trading models and measurement approaches.

  • Strong working knowledge of relevant OOH planning audience mapping traffic measurement and industry tools including ROAD 2.0 where applicable.

  • Proven ability to embed tool adoption usage discipline training and governance across a specialist media team.

  • Excellent commercial negotiation trading vendor management and senior stakeholder management skills.

  • Ability to interpret data market intelligence audience movement and campaign performance to guide strategic decision-making.

  • Strong financial acumen including forecasting margin management budget control reconciliation billing governance and commercial risk management.

  • Confident executive-level communication client presentation escalation management and cross-functional leadership capability.

• Personal Attributes:

  • Commercially minded accountable and comfortable owning the performance reputation and growth of a specialist business unit.

  • Strategic solutions-led thinker with the ability to balance client ambition commercial reality operational complexity and executional excellence.

  • Strong people leader who can build capability manage pressure resolve issues and create a high-performance team culture.

Location:

Sandton

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Employment Type : Full-Time
Experience: years
Vacancy: 1