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Rola Motor Group
Dealer Principal – Overberg RegionRola Motor Group • ZA
Dealer Principal – Overberg Region

Dealer Principal – Overberg Region

Rola Motor Group • ZA
30+ days ago
Job description

Job Advert Summary

  • The Dealer Principal plays a pivotal role in the overall success of our dealerships. As a dynamic and forward-thinking leader, you will be responsible for overseeing all aspects of dealership operations to ensure profitability, exceptional customer service, and compliance with manufacturer standards and guidelines. You will lead a team of dedicated professionals to achieve our business goals and maintain our reputation as a leading dealership.

Salary structure:

  • Basic salary
  • Commission structure
  • Medical aid and
  • Provident fund

Other benefits:

  • Company car
  • Fuel allowance
  • Cell phone allowance

Minimum Requirements

  • Proven experience (minimum 3 years) in a leadership role within the automotive industry, preferably as a Dealer Principal or General Manager.
  • Strong financial acumen and the ability to analyse financial data and make strategic decisions.
  • Excellent interpersonal and communication skills.
  • Exceptional leadership and team-building abilities.
  • Familiarity with automotive dealership software and CRM systems.
  • A commitment to upholding ethical and legal standards in all business activities.

Duties and Responsibilities
Leadership and Management:

  • Provide strategic direction and leadership to the dealership team.
  • Foster a culture of excellence, teamwork, and customer focus.
  • Set performance targets and KPIs for each department within the dealership.
  • Develop and mentor department managers and staff.

Financial Management:

  • Monitor and analyse financial statements and performance metrics regularly.
  • Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
  • Negotiate and manage vendor relationships to optimise costs.

Sales and Marketing:

  • Develop and execute sales strategies to achieve sales targets and market share.
  • Monitor and adjust pricing, promotions, and inventory levels as needed.
  • Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
  • Maintain strong relationships with manufacturer representatives.

Customer Satisfaction:

  • Ensure exceptional customer service at all touchpoints within the dealership.
  • Address customer concerns and resolve escalated issues promptly.
  • Promote customer loyalty and retention through effective CRM strategies.

Compliance and Legal:

  • Ensure the dealership operates in compliance with all relevant laws and regulations.
  • Uphold the manufacturers standards and guidelines for dealership operations.
  • Oversee vehicle inventory management and ensure accurate record-keeping.

Facility and Resource Management:

  • Oversee facility maintenance and improvements.
  • Manage dealership resources efficiently, including personnel, equipment, and technology.
  • Implement environmentally responsible practices in line with sustainability initiatives.

Deadline:30th July,2026

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Dealer Principal – Overberg Region • ZA

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