Senior Marketing Coordinator – Online Retail | Sports

Job Description

• Step into the fast-paced world of Omni-Channel Marketing to execute Direct Marketing strategies & campaigns for our wide range of the biggest local & internal brands within the sports online space

Responsibilities

• Research and Development of Bloomreach capabilities
• Conduct regular A/B testing of various emailer campaigns
• Direct Marketing: Emailer & SMS: Plan, build, test and execute for all events, campaigns, offers & sales.
• Website Storefronts: Plan & brief in the layout to ensure all relevant campaigns including current products are displayed aligned to the Marketing focus and/or strategies across own brand and partner sports brands.
• Reporting: Pulling & collating monthly emailer reports for performance feedback meetings.
• Campaign & Product Launches: Ensuring go-live dates are adhered to & the communication thereof.
• Precision Marketing: Working with the TFG Rewards Team to maximise our marketing efforts / reach.
• External & Internal Stakeholder Relationships: To ensure full reach, we communicate our new product launches, campaigns, offers and/ or sales with internal (TFG Rewards) and external (Mall Marketing) Marketing Teams.
• Briefing: Utilising monday.com & Asana - Design, CRM and promotion tasks are compiled & briefed to ensure full team visibility and ownership.
• External Brand Relationships: Working alongside the biggest local & internal brands such a Nike, adidas Originals, Puma to name a few by collaborating with their marketing teams to ensure their brand & campaigns come to life within our space.
• Quality Checks: Website display & functionality checks
• Team Work: Working closely with both internal Buying, Marketing & Omni Teams to facilitate the online execution of launches, campaigns, events etc.

Qualifications

• Degree or qualification in related field (Marketing, BCom).
• Experience in CRM/Data-driven marketing
• 5+ Years working experience in similar position with a minimum of 2+ years proven leadership
• Understanding knowledge of streetwear and performance & the brands that exist within that space.
• Creative knowledge

Skills:

• Reporting: Being able to understand & interpret data.
• Attention To Detail: Always doing quality checks, in all areas.
• Supplier Relationship Management: Maintain multi-brand relationships.
• Communication Skills: An excellent communicator who builds strong relationships with stakeholders and articulates ideas confidently.
• Organizational Excellence: Strong organizational skills with the ability to manage multiple deadlines and stakeholders simultaneously.
• Adaptable & Creative: Thrives in fast-paced environments, thinks creatively, and generates innovative solutions.
• Technical Proficiency: Proficient in Microsoft and Google Suite with Bloomreach, Monday.com and Asana.

Behaviours:

• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
• Collaborative Spirit: Enjoys working as part of a team but is equally effective working independently.