Consumer Brand Manager -

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our clients brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

Consumer Marketing Strategy:

o Develop consumer campaigns across digital, social, and traditional media.

o Translate brand strategy into compelling consumer messages.

o Lead influencer marketing, PR, and pharmacy activations.

Digital Marketing & Insights

o Own digital platforms: content calendars, social media, websites.

o Run performance marketing campaigns (SEO, SEM, paid social, programmatic).

o Use analytics, consumer research, and feedback to optimise campaigns.

Consumer Engagement

o Map the consumer journey and identify loyalty-building interventions.

o Execute in-store activations, promotions, and partnerships with retail.

o Develop consumer education materials (leaflets, videos, online content).

Cross-Functional Collaboration

o Partner with the Rx Brand Manager to align HCP and consumer messaging.

o Work with agencies, research firms, and creative vendors for execution.

Compliance

o Ensure all consumer marketing complies with SAHPRA and ASA codes.

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Minimum Requirements

Education: Degree in Marketing, Communications, or Business.

Experience: 35 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.