App Growth Lead: ASO & Paid Ads Specialist
Binance • Cape Town, Western Cape, ZA
30+ days ago
Job description
Binance is seeking an experienced Growth & App Store Optimization Specialist to drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events.
You will own ASO strategies, manage Apple Search Ads and Google Ads for app and web campaigns, optimize store assets, and run A/B tests, collaborating with product, analytics, and creative teams.
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