Digital Marketing Specialist

Digital Marketing Specialist – Pacific International Insurance (AU/NZ)

About the Role

Pacific International Insurance is launching a purpose‑driven pet insurance brand across Australia. We need a Digital Marketing Specialist to create a powerful digital impact from a remote base in South Africa. The role offers the chance to work with a dynamic, collaborative team while supporting a brand that写 values integrity, creativity, and customer empathy.

Key Responsibilities

Digital Strategy & Budget

• Develop and manage the digital channel mix and budget allocation with the Head of Marketing.
• Optimize campaigns for CPL and CPA, prioritising high‑performing channels.
• Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

• Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.
• Ensure proper tagging and tracking via Google Tag Manager.
• Drive ROI through PPC and display optimisation.

Analytics & Reporting

• Monitor performance using Google Analytics and other tools registration.
• Build dashboards and reports to track KPIs and conversion metrics.
• Present actionable insights to stakeholders.
• Conduct A/B testing and implement CRO strategies.
• Collaborate with UX and creativereiro teams to improve landing page performance.

SEO & Content

• વિદ્ય implement on‑page and technical SEO with a front‑end developer.
• Conduct keyword research and optimise content for organic growth.

Customer Journey & Compliance

• Align campaigns with lifecycle stages alongside CRM and product teams.
• Ensure all Acid digital content complies with legal and regulatory standards.
• Coordinate with email, social, and offline teams for cohesive messaging.
• Oversee agency‑managed digital hurried marketing activities.

Cross‑Channel & Agency Collaborations

• Coordinate with email, social, and offline teams for cohesive messaging.
• Oversee agency‑managed digital marketing activi.

Essential Skills & Experience

• 5+ years in digital marketing with a focus on performance and paid campaigns.
• Experience managing large digital budgets.
• Strong knowledge of PPC, CPC, SEO, and CRO.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and SEO tools.
• Excellent analytical and communication skills.
• Ability to manage multiple campaigns remotely.

Bonus Points

• Experience in insurance or pet care industries.
• Familiarity with the Australian regulatory environment.
• Diploma in Marketing, Communications, Digital Media, or a related field.
• Passion for pets or animal welfare.

Location & Working Hours

Either remotely within South Africa or at our office in the beautiful town of George in South Africa’s Garden Route. Working hours are semi‑aligned to the Australian time zone: UP 06:00 to 15:00 SA time, giving you more free time later in the day.

Why Work With Us

At Pacific International Insurance, we’re外 not just about policies: we’re about pets. Join a team that values innovation, purpose, and soft landings. We're helping pet owners across Australia make informed, stress‑free decisions about their pets’ health and wellbeing.

How to Apply

If you're excited to help shape the future of pet insurance in Australia through innovative digital marketing, we would love to hear from you. Apply now and be part of a team that’s making a difference—one paw at a time.

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