Social Media and Community Manager

Social Media and Community Manager

Johannesburg | Permanent

Africrest Properties is seeking a creative, digitally savvy, and strategic Social Media and Community Manager to lead and grow our online presence across our expanding residential property portfolio.

This is an exciting opportunity for a content-first marketer who thrives on storytelling, community engagement, and digital innovation. The successful candidate will be responsible for creating compelling content, managing influencer partnerships, driving social media performance, and strengthening Africrest's position as the premium lifestyle brand of choice for young professionals.

Key Responsibilities

• Develop and execute Africrest's social media strategy across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms.
• Own the complete content creation process, including concept development, copywriting, photography, videography, editing, and publishing.
• Maintain a proactive content calendar aligned with campaigns, seasonal promotions, resident events, and key business initiatives.
• Manage community engagement by responding to comments, messages, and enquiries professionally and within agreed service levels.
• Coordinate and manage paid TikTok campaigns in collaboration with the Marketing Manager and external digital marketing agency.
• Produce monthly social media performance reports, providing strategic insights, recommendations, and opportunities for continuous improvement.
• Analyse campaign performance, audience engagement, and digital trends to optimise future content and platform performance.
• Capture high-quality photo and video content across Africrest estates, lifestyle campaigns, and resident events.
• Create engaging digital content including reels, TikToks, stories, carousels, and static posts that reflect Africrest's premium brand identity.
• Manage relationships with content creators and influencers, including sourcing, negotiating, briefing, approving content, and monitoring campaign performance.
• Ensure all content aligns with Africrest's brand guidelines, tone of voice, and visual identity.
• Work closely with the Marketing Manager, Events Coordinator, Junior Marketing Assistant, and external agencies to deliver integrated marketing campaigns.
• Support resident events through content creation, live social media coverage, and promotional campaigns before and after each event.
• Stay ahead of digital marketing trends, platform updates, and emerging content formats to keep Africrest's social presence innovative and competitive.

Minimum Requirements

• Diploma or Degree in Marketing, Digital Media, Multimedia Design, Communications, or a related field.
• Minimum 4 years' experience in social media management, content creation, or digital marketing.
• Proven experience managing social media accounts for lifestyle, hospitality, property, retail, or consumer-focused brands.
• Strong portfolio demonstrating personally created social media content, particularly short-form video content such as Reels and TikToks.
• Experience managing influencer and content creator partnerships, including campaign coordination and budget management.
• Strong understanding of social media analytics with the ability to translate data into actionable business recommendations.
• Proficiency in Canva, CapCut, Meta Business Suite, social media scheduling platforms, and digital analytics tools.
• Excellent photography, videography, copywriting, and content editing skills.
• Outstanding written and verbal communication skills with exceptional attention to detail.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Willingness to work flexible hours, including occasional evenings and weekends for resident events and content creation.

Ideal Candidate

The ideal candidate is creative, highly organised, and passionate about digital storytelling. They possess an excellent eye for design, understand current social media trends, and know how to create engaging content that resonates with audiences while maintaining a premium brand image. They are equally comfortable behind the camera, editing content, analysing performance data, managing influencer relationships, and collaborating with multiple stakeholders to deliver exceptional digital campaigns.

Why Join Africrest Properties?

This is an opportunity to shape the digital voice of one of South Africa's growing residential property brands. You'll have the creative freedom to build engaging campaigns, work across a diverse property portfolio, collaborate with a dynamic marketing team, and directly influence how thousands of current and prospective residents experience the Africrest brand.

If you are passionate about content creation, social media strategy, and building thriving online communities, we invite you to apply.