Sales and Marketing Manager â Regional Brands

Duties:

Sales Execution & Revenue Growth:

Drive national sales execution to meet or exceed volume and revenue targets across all regional brands, with strong oversight of stock, displays and distributor performance.

Key Account & Trade Relationships:

Build and strengthen relationships with key distributors, retailers and trade partners, with a focus on restoring and growing local distributor volumes and supporting international key accounts.

Marketing Execution & Brand Activation:

Write and activate annual marketing plans, ensuring consistent, impactful brand presence across in-store, digital and trade channels in South Africa and core export markets.

Market Intelligence & Strategic Input:

Monitor competitor activity, market trends and consumer behaviour, feeding insights into brand and sales strategy and contributing to annual planning cycles.

Team Leadership & Performance Management and internal training:

Lead, train, coach and hold accountable the Marketing and Sales teams, ensuring clear targets, strong training, and a delivery-focused team culture.

Budget & Financial Management:

Compile and manage the regional brands' sales and marketing budget, directing spend to the highest-impact activities and tracking ROI.

Stakeholder Engagement & Customer Service:

Collaborate across winemaking, finance, operations and the wider commercial team, representing the brands at trade events and ensuring excellent customer service.

Requirements:

Degree in Sales, Marketing, Business Administration or a related field; post-graduate qualification advantageous.
WSET Level 2 or higher advantageous.
Minimum 10 years experience in a sales and/or marketing role, with a strong emphasis on sales execution.
Proven track record of driving and achieving sales targets.
Experience managing multiple brands or working within a group structure.
Experience in key account management and trade relationship building.
Wine industry experience advantageous.
Commercially minded, with strong financial acumen and analytical skills.
Self-driven, proactive and results oriented.
Strong communicator, negotiator and relationship manager.
Able to work independently as well as lead and collaborate within a team.