Sales and Marketing Manager â Regional Brands

Duties: Sales Execution & Revenue Growth: Drive national sales execution to meet or exceed volume and revenue targets across all regional brands, with strong oversight of stock, displays and distributor performance. Key Account & Trade Relationships: Build and strengthen relationships with key distributors, retailers and trade partners, with a focus on restoring and growing local distributor volumes and supporting international key accounts. Marketing Execution & Brand Activation: Write and activate annual marketing plans, ensuring consistent, impactful brand presence across in-store, digital and trade channels in South Africa and core export markets. Market Intelligence & Strategic Input: Monitor competitor activity, market trends and consumer behaviour, feeding insights into brand and sales strategy and contributing to annual planning cycles. Team Leadership & Performance Management and internal training: Lead, train, coach and hold accountable the Marketing and Sales teams, ensuring clear targets, strong training, and a delivery-focused team culture. Budget & Financial Management: Compile and manage the regional brands' sales and marketing budget, directing spend to the highest-impact activities and tracking ROI. Stakeholder Engagement & Customer Service: Collaborate across winemaking, finance, operations and the wider commercial team, representing the brands at trade events and ensuring excellent customer service. Requirements: Degree in Sales, Marketing, Business Administration or a related field; post-graduate qualification advantageous. WSET Level 2 or higher advantageous. Minimum 10 years experience in a sales and/or marketing role, with a strong emphasis on sales execution. Proven track record of driving and achieving sales targets. Experience managing multiple brands or working within a group structure. Experience in key account management and trade relationship building. Wine industry experience advantageous. Commercially minded, with strong financial acumen and analytical skills. Self-driven, proactive and results oriented. Strong communicator, negotiator and relationship manager. Able to work independently as well as lead and collaborate within a team.