Social Media Manager 20622

Somewhere • Johannesburg, Gauteng, South Africa

3 days ago

Job description

Social Media Manager & Video Editor

Employment Type: Full-time Independent Contractor

Location: Remote (US-based; Continental US Time Zones: EST CST MST PST)

Target Niche: Consumer Advocacy / Automotive Education

Work Environment: Fully autonomous non-micromanaged execution

About the Brand

We produce high-impact direct-to-consumer digital content that empowers everyday car buyers to stand up to car dealerships navigate complex buying processes and avoid predatory auto sales tactics. We are a lean fast-moving operation looking for a seasoned social media professional who can take complete ownership of our visual story content output and community presence.

Role Summary

We are seeking an autonomous highly skilled Social Media Manager & Video Editor who knows their craft inside and out. This is not an entry-level learn-as-you-go role nor is it a passive scheduling seat. You will be expected to step in on day one fully owning the positionbringing your own creative ideas using sharp independent judgment and executing end-to-end without hand-holding or micro-management.

The cornerstone of this role is real hands-on video editing. You must be a true visual storyteller who can take raw unstructured or somewhat jumbled footage and shape it into compelling high-performing video content with tight pacing narrative structure strong hooks and high retention rates.

Key Responsibilities

1. High-Impact Video Editing & Storytelling (Core Requirement)

Narrative Structuring: Take raw unedited footage and construct clean cohesive narrative arcsshaping jumbled thoughts and casual talking points into clear engaging and structured videos.
Editing Mastery: Pacing hook selection visual pattern interrupts precise text overlays dynamic cuts and audio balancing.
Human Judgment: While AI tools may be leveraged as an assistant for scripting ideation and SEO 100% of final video edits must be executed by you using human editorial judgment. Mobile-only editors will be immediately disqualified.

2. Multi-Platform Publishing & Channel Management

Platform Ownership: Tailor optimize and schedule video and written content natively across TikTok YouTube (Long-form & Shorts) Instagram Facebook X (Twitter) Lemon8 and Threads.
Content Calendar Architecture: Build organize and maintain a rolling content publishing schedule to ensure consistent strategic output across all active platforms.
Trend & Feature Capitalization: Actively monitor social trends viral video hooks and platform algorithm changes translating them into fresh content concepts tailored to consumer advocacy.

3. Copywriting Community & Channel Growth

Engaging Copywriting: Draft sharp authoritative and brand-consistent captions titles video hooks and calls-to-action tailored to consumers pushing back against auto dealer practices.
Proactive Community Engagement: Monitor comments direct messages and brand mentions to build an active trusting consumer community.
Analytics & Performance Tracking: Track metrics (watch time retention engagement rate click-throughs) to continuously refine video editing styles and publishing strategies.

Required Qualifications & Non-Negotiables

Location: Remote and operate within continental US time zone (EST through PST).
Proven Social Media Experience: 3 years of hands-on experience managing and growing social accounts. You must know the platforms workflows and growth levers inside and outno hand-holding provided.
Advanced Video Editing Skills: Demonstrated ability (via portfolio/reel) to take raw unedited footage and turn it into structured captivating short-form and long-form video content.
Hardware Setup Requirement: Must perform all editing on a laptop or desktop computer (a dual-monitor setup is strongly preferred). Mobile phone editing apps (e.g. CapCut on phone) are a strict disqualifier.
Complete Role Ownership: High agency and independent judgment. You bring original ideas to the table spot creative gaps and fix problems before they are flagged to leadership.
Tool Stack Fluency: Mastery of professional desktop video editing suites (e.g. Premiere Pro Final Cut Pro DaVinci Resolve or desktop CapCut) social scheduling platforms and analytics dashboards.

Preferred (Nice-to-Have)

Direct experience or familiarity with the automotive industry car buying processes or consumer advocacy media.

Key Performance Indicators (KPIs)

Video Retention & Watch Time: Delivering video edits that capture immediate attention and keep viewers engaged.
Consistent Publishing Cadence: Maintaining strict scheduling deadlines across all 7 target platforms without oversight.
Audience Growth & Reach: Driving organic reach video views and follower engagement across our social footprint.

Required Experience:

Experience: years
Vacancy: 1