Consumer Brand Manager

Key Performance Areas - Consumer Marketing Strategy - Develop consumer campaigns across digital, social, and traditional media. - Translate brand strategy into compelling consumer messages. - Lead influencer marketing, PR, and pharmacy activations. - Digital Marketing & Insights - Own digital platforms: content calendars, social media, websites. - Run performance marketing campaigns (SEO, SEM, paid social, programmatic). - Use analytics, consumer research, and feedback to optimise campaigns. - Consumer Engagement - Map the consumer journey and identify loyalty-building interventions. - Execute in-store activations, promotions, and partnerships with retail. - Develop consumer education materials (leaflets, videos, online content). - Cross-Functional Collaboration - Partner with the Rx Brand Manager to align HCP and consumer messaging. - Work with agencies, research firms, and creative vendors for execution. - Compliance - Ensure all consumer marketing complies with SAHPRA and ASA codes. Minimum Requirements - Education: Degree in Marketing, Communications, or Business. - Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous. - Additional : a portfolio or case studies required ( proof of results in execution ) - Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution. - Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative.