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DesignRush
Email Copywriter & StrategistDesignRush • Cape Town, Western Cape, ZA
Email Copywriter & Strategist

Email Copywriter & Strategist

DesignRush • Cape Town, Western Cape, ZA
30+ days ago
Job description

DesignRush, a B2B marketplace connecting brands with agencies, is seeking an experienced Email Copywriter & Strategist to lead and execute high‑impact email campaigns across newsletters, automation workflows, and lead nurturing funnels.

The candidate must be a proactive and independent thinker who can take ownership of the tasks at hand and ensure timely and high‑quality output through collaboration with other team members.

Platform Values

  • Agency Rankings: Brands can view qualified agencies based on their expertise, location, clients, and various other factors.
  • Awards: Agencies and brands can enter their finest work and compete for the best web logo, app, print, packaging, and video design awards.
  • Marketplace: Businesses can post their projects at no cost and receive proposals from verified agencies.
  • Trending Brands: Agencies and brands can feature their expertise and achievements via news, interviews, and trends articles to get noticed and recognized as an industry leader.

We’re looking for an Email Copywriter & Strategist whose main goal is to drive engagement and conversion through strategic, data‑driven email marketing campaigns. You'll play a pivotal role in delivering value to our audience and generating qualified leads through targeted email workflows.

Goals

  • Build and scale a revenue‑generating newsletter and email automation funnel
  • Create upsell and cross‑sell flows tied to user intent and lifecycle stages
  • Use automation, segmentation, and personalization to increase conversions
  • Collaborate cross‑functionally to ensure email tone, brand, and goals align

We offer GROWTH, job stability, and a work culture that enables our teammates to excel in their careers.

This is a full‑time, remote‑work‑at‑home position.

DesignRush is seeking to make IMMEDIATE hires.

Responsibilities

  • Plan, execute, and optimize weekly email newsletters and promotional sends, and manage the entire funnel
  • Build and manage lifecycle automation: onboarding, dormant reactivation, upsell/cross‑sell
  • Lead segmentation strategies for agencies, brands, and different buyer profiles
  • Work with design/content to ensure compelling creative and UX
  • Analyze email revenue performance and deliver actionable recommendations
  • Ensure compliance with GDPR, CAN‑SPAM, and other email marketing regulations

Requirements

  • 5+ years in email marketing, preferably in B2B or agency/marketplace environments
  • Proven success building email revenue funnels, ideally with upsell/retention mechanics
  • Experience in ActiveCampaign, Mailchimp, HubSpot, Klaviyo, or Marketo
  • Fluent written/spoken English with strong copy instincts
  • Comfortable with HTML/CSS for minor adjustments
  • Available between 6:00 a.m. and 3:00 p.m. ET
  • Knowledge of AI tools and workflow automations
  • Experience with B2B email automations for eCommerce or marketplace products is a strong plus

Recruitment Steps

  • Apply via LinkedIn
  • Have an intro call with our Recruiter
  • Receive a short test
  • Send back answers + CV
  • Have an interview with our Hiring Managers

We kindly ask for your CV and all correspondence to be in English.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Advertising, Marketing, and Writing/Editing

Industries: Internet Marketplace Platforms, Marketing Services, and Market Research

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Email Copywriter & Strategist • Cape Town, Western Cape, ZA

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