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Burst Digital
Performance & Paid Media SpecialistBurst Digital • Cape Town, Western Cape, ZA
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Performance & Paid Media Specialist

Performance & Paid Media Specialist

Burst Digital • Cape Town, Western Cape, ZA
30+ days ago
Job description

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Please note, you will be required to provide marketing agency references, prove your work with a portfolio, and deal directly with clients.

About Burst Digital

We’re a fast-growing, fully remote agency delivering best-in-class marketing, web design, and branding. Our clients range from iconic fashion houses to ambitious scaleups. We move quickly, think boldly, and care about results.

The Role

Own paid acquisition strategy and execution across Meta, Google, LinkedIn, TikTok (and emerging platforms), while guiding organic social growth for Burst and select clients. You’ll pair analytical rigor with creative flair to scale profitable campaigns and build standout social brands.

You Must Have (hard requirements)

  • 5+ years in working on paid ads in a digital agency (applications without this will not be considered).
  • Managed 5+ active client accounts concurrently.
  • Personally managed £50,000+ / month in ad spend (aggregate across accounts) for at least the last 12 months.
  • Creative operator: can brief, concept, and iterate hooks/angles; comfortable testing formats (UGC, statics, video, carousels).
  • Clear track record of improving CAC, ROAS/MER, CPL, and LTV.

What You’ll Do

Paid Media

  • Plan, launch, and scale performance campaigns across Meta, Google, LinkedIn, TikTok.
  • Build test roadmaps (audiences, creative, bidding) with weekly learning agendas.
  • Own budgets, pacing, and forecasts; hit and exceed client KPIs.
  • Translate data into decisions: dashboards, insights, and actionable recommendations.
  • Partner with designers/copy to create and iterate high-performing ads.

Client & Delivery

  • Be the strategic partner: set goals, report clearly, and educate stakeholders.
  • Work cross-functionally (content, design, SEO) to ship integrated work.
  • Keep projects tight in Monday.com.
  • Test and implement AI tools for research, targeting, automation, and creative ops.
  • Share POVs on platform changes, privacy shifts, and the next wave of performance marketing.

Nice to Have

  • Experience with Server-Side Tracking, CAPI, GTM, consent modes.
  • Familiarity with MMM/geo-tests or incrementality studies.

What You’ll Get

  • Competitive salary + performance bonus.
  • Real ownership and a path to leadership as we scale.
  • Flexible, remote-first setup.
  • Unlimited PTO and a collaborative, high‑creativity team.
  • Brand‑name portfolios (e.g., Vivienne Westwood, Langham Hotels, Winkworth, Howden, and many more) and diverse industries.

Seniority level

  • Mid‑Senior level

Employment type

  • Full‑time

Job function

  • Human Resources
  • Advertising Services

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Performance & Paid Media Specialist • Cape Town, Western Cape, ZA