Social Ad Video Editor (Short-form, TikTok & Meta)
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About the Company - A fast-growing direct-to-consumer brand in the health & wellness space is seeking a talented Video Editor to transform user- and creator-generated content (UGC/CGC) into highly engaging, high-performing short-form ad creatives for platforms such as TikTok and Meta.
About the Role - The ideal candidate is performance-minded, creative, and experienced in producing compelling 15–30 second ads that grab attention quickly and convert effectively. If you thrive in a fast-paced, metrics-driven environment and understand what makes content go viral, this role is for you.
Responsibilities
- Edit long-form user/creator content into 15–30 second ad creatives for paid media campaigns.
- Identify strong hooks and key value propositions within the first few seconds of footage.
- Apply text overlays, motion graphics, and dynamic transitions to increase retention and impact.
- Stay on top of evolving platform trends and storytelling techniques for short-form video on TikTok, Instagram, and Facebook.
- Use performance feedback to iterate and refine creatives regularly.
- Work closely with marketing and media buying teams to understand KPIs, performance data, and creative testing strategies.
- Adjust pacing, visuals, and messaging based on A/B testing outcomes and audience behavior insights.
- Proactively suggest creative variations to improve return on ad spend (ROAS).
- Partner with UGC and influencer teams to repurpose raw footage into strategic marketing assets.
- Coordinate with graphic designers to align video output with branding, templates, and visual identity.
- Contribute to building a library of evergreen and campaign-specific ad creatives.
Qualifications - 2+ years of video editing experience, ideally in a performance marketing or eCommerce setting.
Required Skills
- Strong ability to repurpose long-form CGC/UGC into high-converting short-form content.
- Deep understanding of short-form video trends, pacing, and structure for social platforms.
- Skilled in Adobe Premiere Pro, After Effects, CapCut, or equivalent software.
- Proven track record of producing high-engagement video ads.
- Familiarity with performance metrics and creative testing methodologies.
- Ability to thrive in a fast-moving, content-heavy production cycle.
- A compelling portfolio demonstrating editing expertise in paid media or branded short-form video.
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