Sales Representative (FMCG)
Our client is looking for a driven and energetic Sales Representative to grow sales, increase market share, and build strong relationships with retail and wholesale customers across the Garden Route.
The successful candidate will be responsible for developing new business, managing existing accounts, driving product visibility, and ensuring excellent execution of trade initiatives within the assigned territory.
Key Responsibilities
Visit and manage the full customer base, including retail key accounts and wholesale channels.
Prospect for new business and open new customer accounts.
Achieve monthly sales targets and KPIs.
Expand product ranges and introduce new products into stores.
Build and maintain strong relationships with store owners, managers, and staff.
Ensure effective product placement, visibility, merchandising, gantries, and displays.
Monitor stock levels, place orders, and minimise out-of-stock situations.
Conduct stock rotation within stores.
Execute promotions, activations, and in-store campaigns.
Conduct competitor analysis and provide relevant market feedback.
Ensure compliance with company policies and industry regulations.
Use mobile sales tools and applications to report on daily activities and performance.
Drive switch-selling by educating store staff and consumers on company brands.
Travel extensively throughout the region..
Minimum Requirements
Matric / Grade 12 – essential
2–5 years’ external sales experience, preferably within FMCG, tobacco, or vape
FMCG organised-channel experience will be advantageous
Valid driver’s licence
Proven track record of achieving sales targets
Strong relationship-building and negotiation skills
Ability to work independently and manage a territory effectively
Excellent communication and interpersonal skills
Basic computer literacy, including Microsoft Office, mobile applications, and reporting tools
Key Competencies
Results-driven and target-oriented
Self-motivated and disciplined
Strong problem-solving ability
Entrepreneurial mindset
High energy and resilience
Excellent time management and planning skills
Strong analytical ability
Advantageous Experience
Existing relationships within the retail or tobacco trade
Knowledge of vape and tobacco products
Experience in merchandising and in-store activations
FMCG background or retail floor management experience
Additional Requirements
Willingness to travel extensively within the assigned territory
Willingness to work flexible hours when required
Comfortable working in a fast-paced, target-driven environment
Please note that only shortlisted candidates will be contacted. Should you not receive a response within 14 days, kindly consider your application unsuccessful.