C.G - Marketing Manager / Growth Marketer | 63728742987

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Role: Marketing Manager / Growth Marketer (DTC + Social Commerce)
Priority Location: Latin America and South Africa
Working Hours: 8am - 5PM (Mon - Fri) EST
Salary Range: $2000 - $3500 base USD ($) per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Company:

We are a fast-growing, founder-led consumer brand company operating at the intersection of confectionery and social commerce. Led by entrepreneur, the business manages two distinct but complementary brands:

The company operates with a lean, high-output model, relying on a network of freelancers and agencies rather than a large in-house team. We prioritize agility, creativity, and measurable growth while keeping fixed costs low.

About the Role:

You will be the hands-on driver behind two scaling brands, owning everything from high-level strategy to daily execution. This is a high-agency "builder" role where you’ll create a high-growth engine from the ground up, with a heavy focus on dominating short-form video.
You aren't just managing a plan; you are in the trenches, writing scripts, editing content, and rapidly experimenting with new trends to see what sticks. Beyond content, you’ll be a multi-platform operator, hunting down and managing creators and affiliates to get our products in front of new audiences.

Main responsibilities will be managing TikTok for content strategy, TikTok Shop affiliate outreach/management, reporting, growth strategy, ads management, etc..

If you are a scrappy, "do-whatever-it-takes" marketer who loves to bridge the gap between creative storytelling and hard performance data, this is your chance to lead our growth.

Key Responsibilities:

Social & Content Growth (Primary Focus)

• Own and execute growth strategy across TikTok, TikTok Shop, and Instagram
• Affiliate strategy, outreach, management. Product management, Ads Setup Management
• Create, edit, and publish short-form video content using tools like CapCut
• Stay deeply trend-aware (“chronically online”) and rapidly adapt content to platform trends
• Build authentic engagement (not vanity metrics)

Build a Content Engine for Womple

• Develop high-volume, high-quality content that educates users on the product
• Create explainer videos, demos, and UGC-style content
• Coordinate with creators or UGC contributors where needed
• Drive conversion improvements on both TikTok Shop and Amazon

Drive Brand Awareness for Sweet Dreams

• Expand digital presence and storytelling
• Translate a wholesale-led brand into a social-first consumer brand
• Increase reach and engagement through creative campaigns and consistent posting

Full-Funnel Ownership

• Plan and execute campaigns from awareness → engagement → conversion
• Analyze performance and continuously optimize content and distribution
• Test new formats, hooks, and messaging

Cross-Functional Execution

• Work alongside freelancers, agencies, and designers
• Act as the central owner/operator across fragmented resources
• Maintain a high level of accountability without requiring a large team

Required Qualifications & Skills:

• Proven experience in growth marketing + content execution (not just strategy)
• Deep understanding of TikTok content dynamics and trends
• Strong video editing and content creation skills (especially short-form)
• Ability to move fast, test often, and iterate based on performance
• Comfortable being both strategic and in-the-weeds executional

Ideal Candidate:

• Has built or scaled a content engine for a DTC or e-commerce brand
• Experience driving sales via TikTok Shop and/or Amazon
• Familiar with UGC workflows and creator coordination
• Entrepreneurial mindset; thrives in lean, fast-moving environments
• Self-starter who takes full ownership without needing heavy structure