Performance Marketing Specialist (Paid Media)

Own campaigns. Drive performance. Share in the success.

Octane Marketing's Performance Marketing and Lead Generation division is growing, and we are looking for a commercially minded Performance Marketing Specialist (Paid Media) who knows how to turn media spend into measurable results.

In this role, you will:

• Take full ownership of the campaign lifecycle, including strategy, setup, targeting, testing, budget allocation, optimisation and reporting.
• Manage campaign performance against cost per lead, conversion, contactability and lead-quality targets.
• Balance cost efficiency with lead quality and downstream commercial performance.
• Use our in-house Qlik Sense reporting environment to identify trends, diagnose performance issues and translate data into action.
• Monitor campaign pacing and budgets while identifying opportunities to scale efficiently.
• Develop clear briefs for creative, content and CRM teams to ensure that campaign messaging remains relevant and lead nurturing is seamless.
• Run structured tests across audiences, creative assets, formats, placements, bidding strategies and landing-page journeys.
• Monitor emerging channels, technologies and performance marketing trends to identify worthwhile opportunities.
• Present campaign insights, recommendations and performance results clearly to relevant stakeholders.
• Take meaningful accountability for the performance and commercial outcomes of your assigned brands and campaigns.
• At least three (3) years' hands-on experience managing paid media campaigns, with a demonstrable track record in lead generation.
• Strong practical experience with Meta Ads as a primary platform.
• Solid experience with Google Ads, including Search, Display and Performance Max.
• A strong understanding of audience segmentation, funnel performance and lead-quality optimisation.
• Working knowledge of GA4, conversion tracking and attribution modelling.
• The ability to analyse campaign data and translate insights into practical optimisation decisions.
• Strong budget management, planning and organisational capabilities.
• A self-directed and accountable working style, with the confidence to make decisions without constant supervision.
• Strong communication skills and the ability to present data, insights and recommendations clearly.

Why join Octane Marketing?

At Octane Marketing, you will have more than a media buying portfolio. You will have genuine ownership, access to meaningful performance data and the freedom to make decisions that influence commercial results.

We offer:

• Competitive Remuneration
• Performance-based profit share
• Health Insurance and Group-Risk Benefits

#J-18808-Ljbffr