Social Media Manager

KEY RESPONSIBILITIES

• Develop and execute the social media strategy, including planning, conceptualisation and reporting.
• Plan and manage the social media content calendar and create content for ongoing social media activity.
• Use social media to build brand awareness and increase customer engagement.
• Ensure content is aligned with the promotional grid, content calendar and overall business strategy.
• Analyse social media data and metrics to gain insights into customers and target markets.
• Use engagement posts to gain additional customer insights in line with business objectives.
• Stay up to date with social media trends, measurement techniques, best practices, benchmarking and new tools.
• Continuously improve social media performance by analysing relevant data and implementing findings.
• Manage the execution of social media, native and digital campaigns from briefing through to delivery.
• Coordinate with internal teams, clients and suppliers regarding campaign timing, approvals and deliverables.
• Set up campaign schedules, manage formatting and queries, and prepare cost estimates and billing instructions where required.
• Manage the execution of CRM campaigns, including briefing internal teams, coordinating approvals and ensuring timely delivery.
• Assist with data cleaning, sorting and preparation for CRM campaigns.
• Assess social media marketing strategies and campaign return on investment (ROI).
• Identify and develop new channels and opportunities to improve campaign performance and support revenue growth.
• Monitor campaign performance and ensure campaigns go live and deliver against predetermined objectives and OKRs.
• Optimise campaigns based on weekly performance reporting and insights.
• Coordinate the trafficking of advertising material from clients and creative agencies.
• Manage digital campaign performance and make adjustments throughout the campaign where required.
• Compile campaign performance reports and post-campaign analyses, providing meaningful insights and recommendations.

REQUIREMENTS

• National Diploma in Marketing or another relevant qualification.
• Experience in social media marketing and digital marketing.
• Strong understanding of social media strategies, campaign planning and content creation.
• Experience analysing campaign performance and using data to drive decisions.
• Strong planning and organisational skills.
• Excellent communication and stakeholder management abilities.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong client service and relationship-building skills.

TECHNICAL SKILLS & TOOLS

Experience with the following would be advantageous:

• Meta Business Suite
• Google Analytics
• Google Ads / Google AdWords
• Email Marketing
• SMS Marketing

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