Job description
In order to be considered the following is required:
- Bachelors or Diploma in Marketing, Communications, Business or a related field preferred
- Minimum 8 to 10 years’ experience in marketing, preferably within B2B, healthcare, occupational health, corporate wellness, medical services, or regulated industries
- Strong commercial marketing experience with lead generation, funnel optimisation, conversion, and marketing Return on Investment (ROI)
- Experience across digital, brand, Customer Relations Management (CRM), Public Relations (PR), stakeholder engagement and campaign management
- Strong communication, stakeholder management and organisational skills
- Commercially minded, strategic and highly execution-focused
Responsibilities:
- Improve brand visibility and healthcare market positioning
- Increase quality B2B lead generation and stronger pipeline contribution
- Improve campaign performance across digital and CRM channels
- Generate stronger client engagement and retention support
- Ensure effective stakeholder collaboration and disciplined marketing execution
- Drive and strengthen Workforce Healthcare's market visibility and brand presence across targeted sectors
- Develop and execute strategies to improve brand credibility and market reputation
- Generate high-quality B2B leads and contribute to the growth of the sales pipeline
- Enhance the positioning of healthcare solutions and services within target markets
- Foster effective collaboration between marketing, sales and operations teams to support business objectives
- Ensure the delivery of consistent, commercially focused and professional marketing initiatives and campaigns
- Support business growth through data-driven marketing strategies and stakeholder engagement
- Monitor market trends and competitor activity to identify opportunities for brand and business development
Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.
#J-18808-Ljbffr