Digital Marketing and Social Media Specialist

Fidelity Services Group is looking for an experienced and commercially minded Digital Specialist to take ownership of paid media search engine optimisation social media management analytics and tag management. This is a senior individual-contributor role requiring deep technical expertise a strong analytical mindset and the ability to collaborate across marketing sales operational and development teams.
The incumbent will serve as the internal centre of excellence for digital performance using accurate data disciplined testing and ongoing optimisation to drive measurable growth across Fidelity Services Groups online channels.

Key Responsibilities
Paid Media - Google Ads & Microsoft Ads
Plan build manage and continuously optimise campaigns across Search Performance Max Demand Gen
Display YouTube and App campaign formats.
Own budget allocation and pacing across paid media accounts ensuring that spend is efficiently managed
against agreed targets and KPIs.
Conduct regular keyword research audience strategy reviews and competitive analysis to identify growth
opportunities.
Continually test compelling advertising copy and creative assets through structured A/B and multivariate
experiments.
Manage bidding strategies using automated and manual approaches as appropriate with a strong
understanding of smart-bidding levers.
Monitor and improve Quality Scores impression share conversion rates and cost per acquisition.
Collaborate with the creative team to brief and review assets for Display YouTube Performance Max and
Demand Gen campaigns.
Stay current with Google Ads and Microsoft Advertising product updates beta features and best practices.
Search Engine Optimisation (SEO)
Act as the internal SEO authority owning the SEO strategy and roadmap.
Conduct ongoing technical SEO audits and prioritise improvements with the development team including Core Web Vitals crawlability indexation site structure and schema markup.
Perform keyword research and content-gap analyses to inform on-site content strategies.
Manage and monitor Google Search Console and Bing Webmaster Tools identifying and resolving indexing
issues manual actions and performance anomalies.
Oversee on-page optimisation including meta titles descriptions heading structures internal linking and image optimisation.
Guide the development team on SEO best practices for new features landing pages and site migrations.
Monitor and grow the backlink profile in line with Google guidelines.
Track and report on organic rankings and traffic using Semrush and Search Console.
Social Media Management
Develop and manage the social media strategy across relevant Fidelity Services Group platforms ensuring
alignment with brand campaign and business objectives.
Plan and maintain a structured social media content calendar covering brand product campaign recruitment
and operational communication.
Coordinate schedule and publish organic content across platforms such as Facebook Instagram LinkedIn
YouTube TikTok and other relevant channels.
Work closely with designers videographers and internal stakeholders to brief and produce platform-appropriate content.
Manage day-to-day community engagement including monitoring comments messages and mentions and
escalating service operational or reputational matters when required.
Coordinate organic and paid social media activity to ensure consistent messaging effective audience targeting and efficient campaign support.
Monitor platform performance audience growth engagement reach traffic and conversions using the findings to improve future content and campaigns.
Stay current with platform updates emerging content formats audience trends and social media best practices.
Analytics & Performance Reporting
Own the digital reporting function producing regular dashboards reports and performance commentary across all digital channels.
Build and maintain GA4 reporting including event tracking custom dimensions audiences and conversion
goals.
Analyse data from GA4 Google Ads Microsoft Ads Google Search Console Bing Webmaster Tools and
Semrush to identify actionable insights.
Develop and maintain performance dashboards such as Looker Studio to give leadership clear visibility of
channel performance.
Monitor organic and paid social media performance and integrate the findings into holistic digital reporting.
Provide ad hoc analysis and data extracts to support business decisions.
Tag Management & Tracking
Administer and maintain the Google Tag Manager account ensuring a clean and well-documented tag
architecture.
Implement new tracking requirements for campaigns product launches and conversion goals through Google Tag Manager.
Troubleshoot tracking discrepancies broken tags and event-firing issues across web and app environments.
Ensure compliance with applicable data-privacy requirements relating to tracking and cookie-consent
management.
Work with developers to ensure that the data layer is correctly configured and maintained.
Additional Responsibilities
Manage and maintain product-feed health where applicable.
Support the broader marketing and development teams with digital consultation on campaigns landing pages and conversion-rate optimisation.
Identify and test new digital channels and emerging technologies that could support business growth.
Maintain a structured testing calendar across digital channels to drive continuous improvement.
Brief and manage external digital agencies or freelancers supporting the function.
Keep abreast of industry trends algorithm updates and platform changes to ensure Fidelity Services Group
remains competitive.

Requirements
Qualifications & Education
A relevant tertiary qualification in Marketing Digital Marketing Information Technology or a related field is
preferred.
Google Ads certifications in Search Display Video Shopping and/or Performance Max are required.
Google Analytics 4 certification is required.
Demonstrated proficiency in Google Tag Manager through a portfolio or proven track record.
Microsoft Advertising certification is advantageous.
Semrush or an equivalent SEO-platform certification is advantageous.
Experience
A minimum of five years hands-on digital marketing experience with a strong focus on paid media and SEO.
A proven track record of managing significant Google Ads and/or Microsoft Advertising budgets of six figures or more per month.
Demonstrable technical and on-page SEO experience including working alongside development teams.
Proficiency in GA4 Google Search Console Bing Webmaster Tools and Semrush or comparable tools.
Solid working knowledge of Google Tag Manager including data-layer implementation and troubleshooting.
Demonstrated experience managing business social media platforms content calendars community
engagement and social performance reporting.
Experience in the security e-commerce or high-volume lead-generation sector is advantageous.
Key Competencies & Soft Skills
Analytically minded - comfortable working with large datasets and translating numbers into clear actionable
insights.
Strong communicator - able to present technical concepts to non-technical stakeholders clearly and confidently.
Detail-oriented - maintains high standards for accuracy in reporting tracking implementation and campaign
management.
Self-driven - able to manage multiple priorities independently meet deadlines and take ownership of outcomes.
Collaborative - works effectively with cross-functional teams including developers designers and brand
managers.
Commercially aware - understands the connection between digital performance and business outcomes.
Curious and adaptive - keeps pace with a rapidly evolving digital landscape and proactively introduces new
ideas.
Problem-solver - approaches tracking issues performance changes and campaign challenges with a structured test-and-learn mindset.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1