Paid Media Manager

This position reports to the Head of Performance & Projects

Your responsibilities will include:

Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:

• SEM (Google Search & Google Shopping).
• Display & Video 360 (Acquisition & Remarketing).
• App Install & App Engagement (Acquisition & Retention).
• Video (YouTube).
• Managing paid advertising budgets optimally to achieve business KPI’s.
• Assist business departments with paid advertising requirements, reporting, analysis and strategies.
• Help other business departments understand and how best to implement their digital advertising requests.
• Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.
• Develop and drive a mobile app acquisition and retention strategy.

Qualification & Experience:

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
• 2-4 years’ experience in a Paid Advertising role.

Certifications: Google Ads (Required):

• Google Analytics (Required).
• DoubleClick (Beneficial).
• Experience on the following platforms: Google Ads (Required) - Across App, Display, Search, and Shopping.
• Google Analytics (Required).
• Web + App Google Marketing Platform (Beneficial) - SA360, DV360.
• Campaign Manager Facebook Business (Beneficial).
• Facebook and Instagram Mobile App Marketing (Beneficial) - App Acquisition and Retention.

Attributes Required:

• Attention to detail e-commerce experience across paid advertising.
• Strong Data Analysis, Manipulation and Reporting Skills.
• Strong Problem-Solving Skills and Solutions Orientated.
• To work under pressure in a time sensitive environment.
• To work with all levels of management.

The Environment:

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.